12 ideas to awaken your management and your business

Young Entrepreneurs Agree: To be successful, the most important thing is to surround yourself with the right people from the start of your activity. So in order to retain the good people and mobilize energy, it is ideal to create a strong corporate culture, a flexible and intelligent organization that promotes exchange and responsiveness. This is the best way to allow ideas to hatch. E-entrepreneurs accustomed to clearing unknown territories know that their survival largely depends on the ingenuity they will be able to use to impose themselves in their field or to stimulate a dormant sector. Sometimes breathtaking, sometimes simply common sense, here are 12 methods practiced daily by start-ups. Something that can inspire any team leader and get a few growth points in the process …

1. SELECT EMPLOYEES IN RECRUITMENT

To identify the right profiles, some start-ups do not hesitate to bypass traditional hiring processes. “With us, graduates spend three to six interviews with their future colleagues,” explains Eric La Bonnardière, co-founder of travel agency Evaneos.com. It is easier to identify talents by cross-referencing opinions. And young recruits are better welcomed if they are co-opted by their peers. ”

> video. Revealing talent internally is Clustree’s offering:

2. DEMATERIALIZE THE CORPORATE CULTURE

In one year, BlaBlaCar has grown from 200 to 400 employees. To facilitate the integration of newcomers, Laure Wagner, captain of culture of the king of carpooling, ordered a learning platform: “About fifteen videos where department heads present their teams are available on PC or smartphone, she says. The newcomers thus get into the box’s values ​​very quickly.”

At Evaneos.com, recruits meet the co-founders from the first week: “We explain to them why we created the company, what our project is and what our ambitions are. The goal is to give everyone visibility to make them independent,” explains Eric La Bonnardière.

3. RECOGNIZE THE EMPLOYEE’S INVOLVEMENT

To turn their employees into proactive elements, some start-ups set up a reward system. BlaBlaCar, for example, offers its employees free carpooling… in return for feedback on each trip. “This regular feedback triggers ideas: service improvements come from using it!” comments Laure Wagner. Among the employees’ results is a geolocation system that facilitates agreements between drivers and passengers. “And when an employee gains status as an ambassador, it continues captain of culturehe is offered a good restaurant and a diploma, which is then shown on the Wall of Fame. ”

Also read: The art of motivating your troops … without increasing them

4. MANY INTERACTIONS BETWEEN COLLEAGUES

Eric La Bonnardière leaves the training of Evaneos.com teams to a group of employees who change every three months. “Giving management rights to every single employee in turn is a sign of esteem that strengthens them and encourages them to perform the best of themselves,” he explains. An effective method of removing hierarchical barriers and promoting initiatives.

5. OFFER RIGHT BENEFITS

Unable to offer high wages, start-ups provide compensation to their employees to retain them. Kevin Bourgeois, co-founder of Supermood (Business Surveys), thus opened up 20% of the company’s capital to its employees: “They each have between 0.1 and 1% of its value.” Reselling their shares today does not give the great interest, but the sum can be nice in a few years: Supermoods customer base increases by 40% per week! “Attaching our employees to capital is to interest them in the long run,” concludes Kevin Bourgeois.

Other start-ups such as Skilleos, which specializes in online courses, offer access to services. “All our start-ups benefit from a gym, Amazon Prime … and unlimited access to Spotify: After three hours on an Excel file, you’re happy to listen to great music,” jokes Cyril Seghers, founder of the company. On Facebook or at the Zynga social video game publisher, employees can take their pets to the office. According to a study published in the International Journal of Workplace Health Management, their presence in the workplace reduces stress and increases employee productivity.

> video. How to stimulate the young generation’s commitment to work?

Find all the Xerfi videos on XerfiCanal TV. The Xerfi Group is a leader in sector economic research. Find all these studies on the Xerfi Research portal

6. SHARE YOUR SALARY WITH 14

In March 2014, Dan Price, head of Gravity Payments, a FinTech start-up in Seattle, USA, divided his salary by 14 to increase his 120 employees, already paid around 63,000 euros minimum per year. Result ? An advertising stunt forwarded to the four corners of the globe. In a few months, revenue doubled and the number of new monthly customers increased from 30 … to more than 4,000. Alas, his brother Lucas, co-founder of the box, sued Dan for increasing his share of the profits. It is important to know how to surround yourself well …

Also read: These business leaders limiting their pay

7. SURF THE NEWS TO CREATE BUZZ

In 2015, by taking advantage of the release of 007 Specter, the last James Bond, Pascal Paul campaigned on social networks with the slogan “Wake the spy in you”. This smart start-up, director of the Granbori holding (online sales of used luxury watches and in-vehicle communications), staged himself with an Omega watch, the British agent’s favorite brand. “The news enabled us to generate traffic without spending a fortune.” It is this “ambush marketing” that Le Slip français used in 2012, by hijacking the slogans of the presidential election. “But be careful to respect the image rights of the quoted personalities,” warns attorney Thierry Lévy-Mannheim.

8. SAT ON AN AUTHENTIC COM ‘

No more “corporate” ad campaigns. The marketing of start-ups should very quickly lead to buying action. “Today more than ever it is important to be authentic in your project and in your communication,” says Anthony Gutman, co-founder of Remix coworking, a community of entrepreneurs in Paris. Do not panic about likes and followers, because if your project speaks sincere to his audience, the traction follows. All actions must follow this sincerity and show it. “

9. PURPOSE OF YOUR BUSINESS

He is known as the white wolf in student circles: Benjamin Ducousso, founder of Wizbii (professional social network for students), is regularly invited by the media to discuss youth employment. “A start-up has all the benefits of taking up a topic and becoming its referee,” confirms Guillaume Dupont, a partner in the Cap Horn Foundation and a member of the board of directors of France Digitale. This involves quickly recruiting a community manager to “produce content” that is relevant to your goal. Rosa Rossignol, founder of Carnet d’adresses RH, has for her part chosen to sell a line of stationery and jewelry online, with a logo … with her image.

10. INVENT YOUR OWN ECOSYSTEM

Do your competitors sell pretty much the same as you? Stand out by offering a service rather than a product. This is one of the pieces of advice from Adrien Tsagliotis, author of Get inspiration from successful start-ups (Dunod). BlaBlaCar thus offers much more than a car ride: By becoming a member of its community, you are almost adopting a lifestyle. Equally effective is Eventeam’s strategy: The startup not only sells tickets to sporting events online, it designs a package of services. “For the 2015 Rugby World Cup, we have the theme of every match,” says its CEO, Igor Juzon. In addition to the space at the stadium, we offered a gourmet meal, a conference, a meeting with the players, access to a VIP area … “

11. COLLABORATE WITH CUSTOMERS

When traveling, Brian Chesky, the man behind Airbnb, always sleeps with one of his site’s hosts. Frédéric della Faille, the creator of Frontback, regularly takes coffee with users of his photo app. “We ‘listen’ to our customers by conducting two to three surveys a year and by conducting a debriefing after all agreements with our sales representatives,” says Pascal Paul.

> video. Know how to spot these consumers who invent products:

Find all the Xerfi videos on XerfiCanal TV. The Xerfi Group is a leader in sector economic research. Find all these studies on the Xerfi Research portal

12. LIGHT THE INNOVATION CIRCLE

The authors of the best-selling Rework That Succeeds Different (Maxima Laurent du Mesnil), David Heinemeier Hansson and Jason Fried remind us that the essential quality of a start-up is its agility, its ability to quickly change course. For Guillaume Dupont, this permanent innovation is inscribed in a start-up DNA: “A three-year roadmap is now obsolete. From now on, we will launch a product on a reduced trial, and we will achieve a result very quickly. It is trial and error: I tests, I make mistakes, I learn, I start over.In short, failure does not exist: everything is only experience.

The authors of the best-selling Rework That Succeeds Different (Maxima Laurent du Mesnil), David Heinemeier Hansson and Jason Fried remind us that the essential quality of a start-up is its agility, its ability to quickly change course. For Guillaume Dupont, this permanent innovation is inscribed in a start-up DNA: “A three-year roadmap is now obsolete. From now on, we will launch a product on a reduced trial, and we will achieve a result very quickly. It is trial and error: I tests, I make mistakes, I learn, I start over.In short, failure does not exist: everything is only experience.

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