The Creative Economy of the Metaverse Age: An Opportunity-Creating Revolution

According to specialists, Tunisia has every opportunity to become a major player in the metaverse. But to take up the challenge and be able to position themselves on this mega-project that will revolutionize the Internet, the actors in the creative economy must work together to create an ecosystem that will allow them to develop their projects and find funding. .

The cultural and creative industries are in no way immune to the winds of change that were brewing with the arrival of the metaverse. On the contrary, it is an essential component that keeps getting a lot of ink flowing. Aware of the scale of a revolution that is just around the corner, creative economists are showing their propensity to be part of an unprecedented transformation and to land in a new world where everyone can give free rein to their imagination and creativity. What is the connection between the metaverse and the creative economy? How do players in the creative economy perceive this revolution knocking on their doors?

To find answers to these questions, the Ticdce Center (Tunis International Center for Digital Cultural Economics), in collaboration with the DigiArt Living Lab Association, organized a meeting on the theme “the passage of the metaverse”.

Decentralization and monetization of product content

The debate was held on Thursday 21 April in the Cité de la culture in the presence of cultural entrepreneurs and specialists in creative technologies and the meta-verse. The event was an opportunity for startups to discuss the new challenges that young creative companies face in an era of new disruptive technologies, particularly in terms of business model, financing and access to new platforms dedicated to artistic creation.

During his intervention, Mohamed Zoghlami, international consultant in strategy and development, specialist in creative industries and the meta-verse in Africa, presented to young people the dynamics of the development of the Internet, which was a catalyst that served as the basis for the meta-verse. In this context, he defined the concept of digital value, which emerged after the advent of web 3.0. It stems from the desire of Internet users to take advantage of the internet model Gafam’s business model, which monopolizes data and centralizes the content and information produced on the web.

In fact, the philosophy behind web 2.0 (which has been used for more than 20 years) is based on copying information and content, which reduces their numerical value. Today, NFT technology will help monetize creative content and enable authentication and digital intellectual property. It is the tool that guarantees the numerical value. “In Web 3.0, we become owners of part of the Internet thanks to blockchain and smart contracts: everything we create will belong to us. And this right will allow us to decide how we want to explore this value. NFTs will revolutionize web 3.0 and will bring the foundation of the meta-verse, “Zoghlami explained. He added that the creative economy is the essential component of the meta-verse, which is at the crossroads of new disruptive technologies, web 3.0, NFT, 5G, augmented reality, artificial intelligence …

Create a Tunisian ecosystem

According to the specialist, Tunisia has every chance of becoming a major player in the metaverse. Still, you need to know how to position yourself on this mega project. In an appeal to the startups present in the room, Zoghlami encouraged young cultural entrepreneurs to unite and come together to create an ecosystem and then be able to fund and develop their projects.

Aymen Mekki, XR creative technologist, for his part, clarified that the meta-verse is an extension of the real world and pointed out that the internet giants are in the process of creating their ecosystem, where they will define and ensure the interoperability of access and also identity between the different digital universes of the metaverse.

Referring to the example of Omniverse, a platform that has enabled the democratization of 3D creation thanks to the Open Source USD, Samia Chelbi, moderator of the debate and expert in the creative industry, emphasized the importance of acquiring new skills, especially in for web development, now important assets for young creators.

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