By Thibaud Delafosse
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Twelve customers in one week. Since the reopening on Wednesday, June 9, 2021, Iqbal Raja has been concerned. This Indian restaurateur of Cherbourg (Sleeve) is even particularly annoyed. “In October, before the closure (linked to the Covid-19 pandemic, editor’s note) the restaurant was almost full every day. We had up to three weeks of reservations!”
But since the restaurants were able to reopen their doors on June 9, there has been deadly silence in the Supra room. Customers who love Indian gastronomy solely depending on the information circulating on the search engine were all trapped.
Surprised customers have warned me that my restaurant on Google still says I do not serve there. So everyone thinks I’m just doing take-out. I sent a message to Google, but I can not change it at this time. I’m still waiting for a code.
Google had in fact automatically closed all restaurant listings at the time of the second imprisonment. Without action on the part of the administrators, they remained as they were. Sometimes, despite these changes demanded by restaurateurs like Iqbal Raja, nothing happens.
If this problem hits many other restaurants since the end, it generally does not have the same consequences as at Iqbal Raja.
The person responsible for these errors is none other than the social network Google My Business, as explained by Myriam Corbet, webmaster and community manager in Cherbourg.
We must succeed in finding intersections to free the situation. For example, a user may suggest a change that allows the administrator of the Google Account to change the information.
An essential tool
Opening hours, contacts, review management, links to Facebook or Instagram … All of this information about a business that can be read on Google listings is managed through Google My Business.
For a merchant and his e-reputation, it is important to have an account on this network! It is a great tool that gives potential customers direct and easy access to the most important information. It also guarantees a link to the website.
That figures provided by Google confirm the statements of Myriam Corbet. By optimizing its business profile, “a merchant thus increases his chances of meeting his customers”.
In France, companies with complete Google My Business listings receive, on average, 4.6 times more calls than incomplete listings. They also receive 2.8 times more guidance requests and 3.3 times more site visits.
How do you shop on your Google My Business account?
First of all, it is necessary to do a Google search of your business. “If a file already exists, it will be present on the right side of the search page, store managers can have themselves declared the owner. It is possible to grant access to more people,” states Myriam Corbet. A code is then sent, by post to the company address, to confirm this handling.
Conversely, if the file does not exist, it can be created directly on Google My Business. “Above all, not to forget to connect the various social networks together.”
It will then be possible to change the information on the Google Sheet. To do this, simply click on “Information” in the left column and then on “Schedule”. Opening days and times can then be selected, without forgetting to exit by clicking on “apply”. Schedules will be announced within three days. To report days of absence, it is possible to select the category “Special schedule”, which is displayed with the symbol for a calendar. “Special days” can be added with the “add new date” button.
In its help support, Google (see link below) also describes how to change company information. add images or how to interact with clients and manage multiple files at the same time. In addition to a set of rules and instructions, a particularly detailed guide provides explanations for those taking their first steps on this social network.
Do not let the competitors take over
In addition, having your hand on your Google Sheet helps prevent expose themselves to nuisances.
It is very risky not to start this by starting your activity. A malicious person or competitor can get in front of the reseller by creating this file and disseminating false information.
Hacene Touami, one of the managers of the restaurant in the port city “Le Couscous chez Zora”, will not say the opposite. For three long years, he experiences that he is regularly confronted with false information circulating on Google. “When it is not stated that the restaurant is closed on Mondays, it says that I do not serve there … Customers do not understand it, and I do not. »
The restaurateur is trying to figure out who could blame him so much.
I hired a computer scientist because I do not know how to do it alone. If I get my fingers in the one who does this, I’m ready to sue them!
Sellers supported by Google
A problem all the more difficult to solve as Hacene is not very familiar with computer tools. “My wife had created the Google Account, which has been modified by a stranger, however we stopped controlling it. We are already on the yellow pages, that’s enough. We work a lot thanks to word of mouth, we did not really need to be present on the internet. »
Like the latter, many merchants struggle with the digital. Google France has just launched a partnership with The French association of trade associations (FFAC) to support merchants in this digital shift. Association that gave birth to a support program for self-employed companies and craftsmen, called My online showcase.
In six months, this system has already made it possible to train 7,000 French traders.
New tools have also been created to improve the visibility of listings on Google. Among them “Optimizing Your Business Directory”, “a tool that offers personalized recommendations so that every trader stands out ».
All he has to do is enter the name of his business into the tool to receive suggestions on how to improve his profile and his presence on Google Search and Maps.
Thanks to this, for example, merchants will be able to display the products they sell, pictures of their business or even the services offered. Another recently launched tool: “My Online Business”. The latter allows you to create a business directory by voice using Google Assistant, which “will guide them step by step by asking for some information”.
In minutes, a salesperson can create their business listing on Google My Business.
What no doubt also simplifies customers’ lives prevents them from getting caught by connecting Google accounts to other social networks or contacts in the company before. Questions of caution.
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