Four Approaches to Changing Your Business, Management

Here are four ways to approach your projects from new perspectives. They are proposed by Evy Raelison, a specialist in creativity and digital, founder of the TuttiPom agency.

1) The procedure designate : promote creative brainstorming

Drowned in the operational, the nose in the handlebars, it is difficult to gain height and to have an overview of the situation, which would make it possible to take a new direction. There is nothing like meeting as a team, with partners and employees to exchange ideas. “It is necessary to uncover the problem and the goal we want to achieve. The strength of the collective will make it possible in a few hours or a few days to set up the beginning of a project and the actions to be taken », lover Evy Raelison. This recommends using the philosophy and methodology of design thinking. It is, for example, a matter of noting down all the proposed ideas, even the craziest ones, of writing them on Post-its, which can be glued to a wall, a table. The principle is to be able to move them, throw them away, start over with improving the concept with each iteration. It may also involve facilitation and visualization methods that favor drawing over words to handle complex information. “It may be desirable to go through an external professional who knows how to handle these methods so that the leaders themselves take part in this co-creation energy”, the expert suggests. The final step will be to rank the validated ideas and implement the most motivating actions for the project teams.

2) The approach gamer (“Player”): makes the realization of the project attractive

This is the principle of “gamification”, which consists in applying video game keys and mechanics, centered on the user experience, in areas that are far away from it, by relying on the human disposition to play. “It allows employees to get involved in the process by offering them sensory interactions”, explains Evy Raelison. It is, for example, making a website attractive by summarizing a company’s results in a classification by shape, by color, using the five senses, such as hearing with sound, or even touching with tablets. … “The goal is to capture and retain attention. Even a project management design firm can make itself “sexy” thanks to its website if it knows how to improve its results by making it fun. »

3) The procedure nerd : modeling of the project thanks to digital

The goal of this approach is to save time and steps in prototyping a product with a computational way of thinking. “Thanks to the use of 3D software, it is possible to consider all possible possibilities for transforming an object”, emphasizes the creative. For one of his clients, who had the idea of ​​turning a dining table into a table football table, it is thus thanks to a pivot system that the concept exists today. “The different models materialized before our eyes in a few days. Once the concept was selected, it was developed in a few weeks at its own factory », he remembers. Result: the case now benefits from a unique exhibition at the Cité des Sciences, while the producer was concerned about its turnover by watching competitors put the key under the door, one by one. “It is about changing perspective and innovating with what already exists. In this case, the traditional use of this table has just been thought differently, and then pushed to the extreme thanks to the imagination. From a useful object it has become doubly playful »slips Evy Raelison

4) The procedure composer : surround yourself with user testers

Some entrepreneurs wait until they have refined their project before publishing it… too late to realize that it is not suitable for the target market. It is best to test it with limited users, as close as possible to the intended target, while setting it up. In the same way as a composer who plays his pieces in the state of a model with an acquired audience to receive first impressions and refine his work by retaining only the best. “Feedback makes it possible to restructure the project immediately and thus change the economic model”, emphasizes our specialist, who is also a musician. This is the principle of the sleek startup, theorized and formalized by the American entrepreneur Eric Ries. This iterative design, combined with the other three perspectives, saves time. Which – today – is far from insignificant!

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