DEAR EVAN HANSEN and Blueberry Announce Metaverse Fundraiser to Support Mental Health Month

Dear Evan Hansen

In honor of May Mental Health Awareness Month, Dear Evan Hansen, the Tony, Grammy, Olivier Award-winning Broadway musical joins forces with Blueberry Entertainment, the leading digital fashion brand industry, to launch an innovative metaverse fundraising event. From Friday, May 13, 2022, a digital version of the show’s signature blue-striped polo shirt will be available for buy on Roblox, with 100% of the profits in favor of the Child Mind Institute, the non-profit organization dedicated to transforming the lives of children struggling with mental health and learning disabilities. In parallel, as part of a partnership with two members of the flagship Bored Ape Yacht Club community, two Bored Apes will be wearing the same blue-striped polo shirt (# 5430 and # 5838). This partnership will raise awareness about Mental Health Awareness Month and will also include a donation to the Child Mind Institute. This is the first time a Broadway show has released digital fashion items across multiple metaverse communities.

The blue-striped polo shirt worn by the main character in Dear Evan Hansen, now part of the Smithsonian’s permanent collection, has become a symbol of a global desire for connection – more relevant than ever after more than two years of global pandemic. Through this collaboration with Blueberry, the audience will be able to engage in polo like never before.

The portable version of polo sold on Roblox, a leading global metaverse platform with over 55 million daily users, prioritizes affordable availability (200 Robux / $ 2.50) and dozens of avatar and outfit customization options. As self-expression is an important part of the platform experience for children and teenagers, Dear Evan Hansen and Blueberry meet the next generation, where they spend time with their friends socializing and wearing new fashion items for everyday life, including to support important social purposes. . 100% of all proceeds will go directly to the Child Mind Institute, a leading non-profit organization focused on children’s mental health.

The Bored Ape Yacht Club is a collection of 10,000 Bored Ape NFTs – unique digital collectibles that live on the Ethereum blockchain – showcasing the power and potential of Web3 technologies and digital communities. The two Bored Apes (# 5430 and # 5838), designed and dressed by Blueberry in the blue-striped polo shirt, will draw attention to the importance of mental health in digital communities and the web3 ecosystem.

This unique partnership highlights the growing popularity of digital fashion as a driving force for self-expression and digital identity across dozens of metaverse communities. Digital fashion is already a massive business with billions of dollars in sales each year across some of the major gaming and social media platforms. For example, last year One in five of daily Roblox users updated their avatars every day. Compared to traditional fashion, digital fashion is more sustainable, scalable and infinitely creative. It allows designers to bring products to market in days instead of months and transforms the traditional fashion model into one of ‘accessibility’ versus ‘exclusivity’. »

“Everyone at Dear Evan Hansen is very proud that Evans’ blue-striped polo shirt has become a recognizable symbol of finding connection,” said Dear Evan Hansen producer Stacey Mindich. “For several years we have been selling a replica polo shirt on stage, where a percentage of the profits go to our nonprofit mental health partners. Now we are excited to bring this polo shirt to more metaverse communities, like the first Broadway show, collaborating with a digital fashion company that brings live theater to a whole new audience, while continuing to focus on philanthropy and mental health. “

“Blueberry is excited to partner with Dear Evan Hansen and The Child Mind Institute to support a cause so relevant to our community,” commented Mishi McDuff, founder and CEO of Blueberry Entertainment. The Blueberry brand’s ethos is built on accessibility, inclusivity and solidarity, all of which are closely aligned with Mental Health Awareness Month. We hope this is only the beginning of the metaverse’s collaborations with charities that are a force for good in the the physical world as well as the digital. “

Harold Koplewicz, MD, president of the Child Mind Institute, comments, “The Child Mind Institute has been a proud partner of Dear Evan Hansen from the very beginning when we provided advice on mental health issues during the development of the show… The way the musical capturing parents ‘challenges and exploring teens’ “invisible” struggles with mental health issues is as relevant today as when it premiered.We are so grateful that the producers of Dear Evan Hansen have chosen to give so much back to the mental health community through causal marketing in the past, and we are excited to be the recipients of this new venture into the metaverse. “

Declared “one of the most remarkable shows in the history of musical theater” by Peter Marks of The Washington Post, Dear Evan Hansen opened at the Music Box Theater to rave reviews on December 4, 2016, where it broke all ticket records and struck a chord with both critics and audiences . It went on to win six 2017 Tony Awards, including Best Musical. The show started its first North American tour at the Buell Theater in Denver, Colorado in October 2018, now in its 3rd year (after a pandemic break). The new production of the show is presented at the Noël Coward Theater in London, where it won the 2020 Olivier Award for best musical. The original Broadway cast recording of Grammy Award-winning Dear Evan Hansen, produced by Atlantic Records, was released in February 2017, and made a fantastic debut on the Billboard 200 and entered the charts as # 8 – the first highest ranking for an original cast. album since 1961 – and won the 2018 Grammy Award for Best Musical Theater Album. Dear Evan Hansen presents a book by Tony Award-winning Steven Levenson (Fosse / Verdon), a score by Grammy®, Tony® and Academy Award® winners Benj Pasek and Justin Paul (La La Land, The Greatest Showman) and directed by it quadruple Tony Award nominee Michael Greif (Rent, Next to Normal). For more information, visit www.dearrevanhansen.com.

ABOUT BLUEBERRY

Blueberry enables self-expression through digital mode in the meta-verse. As users increasingly socialize in digital worlds, Blueberry believes that digital fashion will drive the user’s identity. Digital fashion is more sustainable and accessible than physical fashion and offers an infinite creative canvas for product creation and scalable distribution. Blueberry was founded by Mishi McDuff in 2012 as a solo creator on Second Life and is the leading brand in this growing market. Blueberry has sold over 20 million digital garments, built a library of over 10,000 digital SKUs optimized for hundreds of design features, and developed a committed community of loyal customers. Blueberry is already live on several metaverse platforms and is actively expanding its brand and community to other web2 and web3 metavers.

Visit www.blueberry.inc for more information

OM Child Sind Institute

that childcare institute is dedicated to transforming the lives of children and families struggling with mental health and learning disabilities by providing them with the help they need. We have become the leading independent nonprofit organization in children’s mental health by providing evidence-based referral care, providing educational resources to millions of families each year, training educators in underserved communities, and developing tomorrow’s groundbreaking treatments. Learn more about childmind.org.

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