Christophe Jakubyszyn’s “entrepreneurial” investment in the morning show from BFM Business

Christophe Jakubyszyn (in the middle) takes over the reins of Morning of BFM Business, from kl.  6.00 to kl.  9.00.  Here in a commercial break.

The return of the BFM-TV channel had been disrupted, on Thursday 5 September, by the showdown between the Altice group and the operator Orange. A game of poker played for thirty-six hours, time for the operator to interrupt the broadcast of the group’s three channels, BFM-TV, RMC Story and RMC Découverte, and for Altice (SFR, Expressen and Release) to weigh the pros and cons and give up. On Friday, Alain Weill, CEO of Altice France, gave up demanding payment for the broadcast of its free programs, which in turn were visible to all. On the other hand, negotiations are still ongoing for the value-added programs as well as for the repetitions.

also read Orange restores the signal from BFM-TV, RMC Découverte and RMC Story

The president of the Altice group could not afford to alternately on Monday reject the return of the media from BFM Business, historic “big sister” to BFM-TV. Especially since he has set himself an ambitious goal: to make “Good Morning Business” the third morning show in France, all categories.

also read Iliad and Altice enter into an agreement to broadcast BFM-TV on Freeboxes

To achieve this, the radio is dependent on a renewed team. On March 28, the CEO of BFM Business, Pierre Fraidenraich, left Altice after the revelations of The letter a on the ongoing study of movements of funds attached to the organization, by Release, of a forum in Gabon in 2015 when he was its chief operating officer. On the same day, Stéphane Soumier, historical lecturer for the morning of BFM Business for fourteen years and director of its editorial office, announced his resignation.

Bourdin “methods”

To replace them, Thierry Arnaud has been appointed to the news department of BFM Business (which has 100 employees, including 50 journalists), and Kim Younès Charbit, 37, is leaving the M6 ​​Publicité to succeed Pierre Fraidenraich in October. Another arrival, in front of the camera this time, journalist Faïza Garel-Younsi for the presentation of the business news papers. And Christophe Jakubyszyn, former head of the political service of TF1, took the reins in the morning since the end of August.

Although when we meet Alain Weill, we are struck by his persuasive abilities, we nevertheless wonder how he managed to convince the financial journalist The world, RMC (2009-2012) and the TF1 group since 2013, where he hosted the debate between Emmanuel Macron and Marine Le Pen. How did Alain Weill get him to leave the High Mass, which is watched by 7-8 million viewers every night to attend a radio show that is proud to count “862,000” premium “viewers per month” and 205,000 CSP + auditors (“+” executives) per day (source ACPM)? We asked him on Monday 9 September at Altice France’s headquarters in Paris 15and. “Alain Weill wrote to me: ‘I have a project for you. It’s time to go home'”referring to the four years spent at RMC, of ​​which he has only fond memories.

Christophe Jakubyszyn: “At RMC, I learned for four years to listen to France’s pulse”

“I loved working with Frank Lanoux”, then CEO of RMC. Even then, Christophe Jakubyszyn was not understood when he left that World, the journalists’ “grail” for this radio with 4% audience. However, “When I left RMC at the end of 2012, we were at 7.9%”. In addition to the figures, he observes in particular Jean-Jacques Bourdin’s “method”:

“I have a deep affection and admiration for Bourdin. Oddly enough, some would say [tant ils ont l’air différents]. But I learned so much with him. It’s almost a model. He has this incredible flair, this closeness to people … At RMC, I learned for four years to listen to the pulse of France. It struck me the first day: the conversion is glued to the studio, and you hear the conversion operators react to people. And that’s so important. Me who came fromWorld”, where we speak from above; there, at RMC, we are talking about from below. I learned, I developed empathy for people. I read my emails, messages on social networks, even if it’s violent. It transformed me. »

However, the treatment of “yellow vests” by Jean-Jacques Bourdin has been criticized … “His DNA is to give voice to those who do not have it. Like “13 Hours” by Jean-Pierre Pernault on TF1. These are two great journalists who sensed very early on that something was happening. In December, we were in a pre-revolutionary situation. In response, the state provided 17 billion euros. Which proves that these people were right somewhere. »

To put yourself in danger

What he learned at RMC, he will apply to TF1. “When you have 7 or 8 million viewers, you have to be strict and accessible.” His reward is the people who approach him on the street – “hundreds of times” – to tell him: “What I like about you is that we understand everything.” So when Alain Weill announces him Stéphane Soumier’s departure and that he needs him to make the morning show in BFM Business the third in France … “I told him Alain, it’s not going to be possible. He said yes.”

“I thought about it. After sixteen years of political journalism, I wanted to change the economy to put myself in danger. It happened at the right time. I knew Thierry Arnaud was taking over the writing. I knew Damien Bernet well. [directeur général d’Altice Media]. I wanted this entrepreneurial venture. » He will be less recognized on the street. “It’s not that serious. I had it, I fulfilled this desire for recognition. I now want to prove that I can tackle dry matter and make it available to as many people as possible. Already after two weeks in the air, many people tell me , that start-ups [rubrique de 6 h 30] shave thoughtful. I would like to highlight the French success. »

To arrive at the office at 02.00 is also life-changing. “Already with Bourdin I was on the radio at 04.30. The life of a morning worker is the life of a monk. I go to bed at 21. I go back to bed between 11.00 and 12.30-13.00. I eat lunch every dinner … If I do not return, I have normal weekends.It’s nice.And then it’s exciting to cross Paris at 2 o’clock in the morning to tell you that you want to inform people.The briefing is at 2 or 3. And from 06:00 to “At 9:00 you are the lord of the world, you can judge everything, control everything. It is an extraordinary life, very demanding. But the advantages far outweigh the disadvantages.”

Does he really think he can raise “Good Morning Business” to 3and place on the morning podium? “I do not know when I will get there, but that is my goal. »

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