Among the many clubs interested in Sino-French relations are Chinese Business Club, created in 2012 by Harold Parisot, a specialist in high-end real estate, is a benchmark. Every year, around one hundred member companies renew their membership by 95%, set at 9,005 euros. From luxury to tourism, through agri-food, pharmaceuticals or aviation, all sectors of activity are represented. Longtime members – ClubMed, Dassault Aviation, Richemont – participate in the ten lunches held each year around an honorary guest known by the Chinese: Sophie Marceau, Nicolas Sarkozy, Emmanuel Macron, then Minister for Economic Affairs, Carlos Ghosn, Jean-Yves Le Drian, Isabelle Huppert or Guillaume Pepy, number 1 in SNCF. Focus on the motivations of the members of this club, who describe themselves as “a lobbying and business matching platform”.
According to Harold Parisot, if the prestigious setting and the friendly atmosphere contribute to its appeal, Chinese and French companies will come here above all else. ” to do business “.” The French are surprised by the Chinese’s direct contact », States the founder. Around the table, investors, ambassadors, politicians, business leaders and journalists are exchanging their business cards. The lunches have even become a deal not to be missed for Chinese companies looking for tricolor relationships that block their date at least two months in advance. Among them are especially China Exim Bank, Huawei, Lenovo, China Construction Bank, UnionPay or even Alibaba.
Guillaume de Roquefeuil, President of EuroPass – a company that provides digital and mobile payment solutions to organizations that receive Chinese tourist customers -, has been a member of the club for two and a half years. Always present at the lunches, he comes there to develop projects and encourage potential customers with ” a real return on investment “. For him, there is no doubt that if his business grows today, it is thanks in part to the club:” We have found distributors, made commercial proposals and built about ten projects, especially with China Telecom, Clarins or even Lagardère. For example, our relationship with Printemp’s stores led to a partnership that allowed us to offer discount coupons to our Chinese customers. «, He confides.
Perform commercial actions
Looking for investors, banks and tour operators, lChristofle Group, which has subsidiaries in China, has established relations with Chinese entities, which it then welcomed on its premises. ” Thanks to the relaxation that prevails there, we are brought to see each other again, which facilitates the creation of partnerships and commercial exchanges. explains the group’s global retail director, Elodie Leprince-Ringuet.
While some contacts are hard to reach in normal times, these lunches provide a unique opportunity to meet them and create lasting bonds. Regular participation in these events gives Guillaume de Roquefeuil the opportunity to gain credibility and be attractive: ” Now everyone knows Europass! »
Facilitate the first steps in China
These meetings also provide an opportunity to get to know Chinese culture better. ” The many Chinese journalists present in the club allow French members to gain a foothold in China. They write articles in Mandarin, which they then forward to Chinese social networks such as WeChat “says Harold Parisot. For the Christofle Group, these are lunches” a real introduction to China, which facilitated the implementation of actions in the stores “, Confirms Elodie Leprince-Ringuet, who considers the exercise to be” very productive in terms of time consumption “.