the builders are very careful

Business customers have a special place in the brands’ commercial strategy. It is in this context that business finishers are very careful with their dedicated goals. They provide, at least on paper, the best possible endowment to meet the concrete expectations of the professionals. Among other things, they focus on driving aids as well as personal and agile offers in relation to navigation and connection.

A common base for the business areas

Hyundai is one of the many companies that have made a name for themselves in recent years in the camp of tricolor fleets, precisely thanks to the business finish. The South Korean brand wanted to build a series that includes the equipment that, according to it, is most often demanded by the professionals.

Thus, vehicles branded Hyundai start all their business, a rear-view parking assistance with reversing camera, a cruise control speed limiter, fatigue detection, active lane departure warning, but also a multimedia touch screen, Bluetooth, Apple CarPlay and Android Auto compatibility and Europe navigation with free map update.

The guidelines, like the equipment offered on Hyundai's signature models, especially insist on the quality of navigation and connectivity on board.
The guidelines, like the equipment offered on Hyundai’s signature models, especially insist on the quality of navigation and connectivity on board.

At BMW, the formula for professionals develops under the “Business Design” banner and again covers the entire fold. The finish includes, in addition to the entry-level series, the speed limit indicator, the lane change warning system and an anti-collision system.

Another illustration of the manufacturers’ approach through Volkswagen’s “Life Business” collection. This is especially inserted on the Tiguan, the brand’s showcase. The finish has a standard keyless start, a 100% digital dashboard and a charging cable (on the plug-in hybrid version) for public or private sockets. In addition, it provides access for 3 years to the in-house “WeConnect” app, which distills real-time navigation, emergency assistance and radio via the Internet, all through an integrated eSIM card.

Professional, a privileged measure of electromobility

Most manufacturers place great emphasis on business areas, their equipment on board, but also on the mechanics associated with them. Example of Renault with its Captur E-Tech Hybrid. Launched in 2021, the Business finish was at the heart of the series, giving professional buyers the first of its new 145-horsepower full-hybrid technology.

At Toyota, a pioneer in alternative engines, “business” sales are so crucial that they have even been accompanied by an exclusive “bonus” for several years. In fact, customers who choose these finishes benefit from a course to become familiar with driving a hybrid, rechargeable hybrid, 100% electric or hydrogen powered car.

This field awareness, to which an e-learning module has been added, lasts between 2 and 4 hours. It is run under the direction of Beyond Zero Academy and can be delivered either at a gym or on the premises of the company requesting it.

Due to the success experienced over the last 4 years, Toyota, but also Lexus (via its Electrified Program), is preparing to extend their initiatives unconditionally to all finishes and models ordered by a professional, whether passenger cars or VUL.

Toyota is preparing to expand its Beyond Zero Academy electromobility training program to all professional buyers, regardless of the finish ordered.
Toyota is preparing to expand its Beyond Zero Academy electromobility training program to all professional buyers, regardless of the finish ordered.

These business finishes that appeal to the general public

This role as a scout, sometimes played by business collections, does not mean that they are irreplaceable. Especially in this period of global semiconductor crisis. In addition, for several months we have witnessed a reorganization of the ranks at the top of certain groups. A not insignificant phenomenon in truth, with the presumed bias to abandon nominative finishes in favor of generalist designations, which make it possible to tighten the catalog a bit and make costs profitable without denying the overall quality of the products.

This is the case, for example, with Renault. The business finish on Captur (as we mentioned above) changed a few days ago to an “Evolution” finish, which was also available to individuals. At Stellantis, the trend is the same, especially on the redesigned Peugeot 3008 and 2008. At the end of last summer, each of these models actually released an old variant (“Access” for one, “Active” for the other) from its catalog , but also shook up the versions labeled “Business” to replace them with “Active Pack” and “Allure Pack” lines with almost identical content. The first of them now represents the entrance ticket behind the wheel of the 3008. Goal: to maintain the confidence of the professionals, but also to seduce the public as opposed to a classic business finish.

More and more manufacturers are abandoning their corporate finish in favor of designations whose equipment levels are almost identical but more general.
More and more manufacturers are abandoning their corporate finish in favor of designations whose equipment levels are almost identical but more general.

In general, whether it is the marketing of pure business finishes or semi-pro / semi-public versions with more or less identical equipment, the manufacturers are in any case heavily mobilized in the service of the fleets. They are also increasingly likely to pull off additional financing offers. the principle? : coupling the staffing of the “business” range with a long-term lease formula (LLD) or lease with option to purchase (LOA), all in direct connection with the banking organizations associated with the brand.

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