Whether you are a beginner or an expert in brand management, the visibility of your business on Google is important.
However, the limitations in terms of budget to be allocated to digital marketing seem vague to some business leaders. This is one of the reasons why they resort to free or cheaper means to minimize the cost.
But how to appear in the top searches on Google without going through the creation of a website or through paid tools? Discover Google My Business! A great leverage that will help the community manager or owner of an SME optimize the visibility of their business on Google.
Ready to appear on the first page of Google searches? Follow the leader…
Introducing Google My Business
Google My Business is a “social network” that allows content to be regularly posted on Google. Among other things, you can publish an image with supporting text or even promote a product on it. It also allows hotel or restaurant owners to manage information about their brand, especially in Google products displayed in Google search or on Google Maps.
From a validated Google My Business account, community administrators or hotel administrators can easily consult traffic statistics. They can also display and respond to Google reviews left by their customers, collect information about their customers or even ensure that users get the latest information about their hotel and / or restaurants.
But Google My Business is not just for restaurants and hotels, it can also promote a small local business and / or business. Let’s find out below …
The power of Google My Business
According to Mounir Digital, Google My Business will allow you to do the following:
- Appearance of your business in the first positions of search engines
- Improving local SEO on the words “brand + city”
- Increasing traffic in shops, restaurants, etc.
- Simplified loyalty with Internet users thanks to Google Post
- Multi-support visibility: Google Maps and various search engines
Besides that, you can also make extraordinary updates of opening hours or set them in advance if you are going on vacation.
To tell you that Google My Business is the ideal tool that will accompany you throughout your marketing campaign. In fact, Google My Business can even provide you with types of posts to inspire you to create content. These will then encourage your audience to visit your store.
Additionally, if your customers take pictures of themselves in your store and then publish them on Google Post, your visibility on Google and on search engines will increase tenfold. You can also add “call-to-action” to each publication. These can be one of the following to increase your online presence:
- Phone number of your store and / or brand
- Website (if you already have one): you may post one of your links on social networks while you wait for the latter to be created (eg Facebook or Instagram)
- “Buy” button if you have an online store
- Order online
- Learn more
- Sign up
The last 4 buttons must be filled with links that give direct access to the product in question. For example, if you run a restaurant, a click on “call” will allow your customer to get in direct contact with the restaurant manager. The customer can thus possibly request information or place a special order.
Despite all these benefits, Google My Business still has some shortcomings …
The Weaknesses of Google My Business
As for its disadvantages, Google My Business cannot prove itself if it is not properly configured. That is, it requires some knowledge in the matter.
If the images are too large or too small, the posts will not appear correctly on Google Post. Above all, there are two gray areas at the top and bottom of each visualization. To do this, be sure to resize your publications so that your message is as clear as possible.
Additionally, the duration of your publication on Google My Business is approximately 7 days. You need to post new content regularly to keep your followers on Google. To find out, go to your Gmail inbox and check your notifications as often as possible.
But these weak points do not exist to demotivate you. If you want to go further with this tool, let’s discover together …
Tips for a successful first step
To get started with Google My Business, follow these steps:
Fill out your registration form correctly: To do this, go to the official Google My Business website and sign up with your Gmail address.
Configure your information:
- Opening hours,
- Description of your company,
- Phone number,
- Website (optional),
- Opening your sign,
- Adding a profile picture and a cover picture,
- option to add pictures of interior and exterior of your store.
Once these steps are completed, confirm the creation of your file with the phone number entered in your information. Usually you get a code via SMS that you have to insert in the validation of your file. Then your Google My Business account is up and running!
Also discover “the complete Google My Business Guide” on Tuto.com
Then create your first Google Post. To help you, here is the information you need to know about the latter:
- Google Post: 720px x 540px
- Size: PNG or JPEG
- Clip: between 10 KB and 5 MB
For video posts:
- Duration : up to 30 seconds
- File size: up to 100 MB
- Solution : at least 720p
In case of problems, do not hesitate to visit the “Google My Business Help” page.
In summary, Google My Business is full of opportunities to best boost your search engine presence.
Just follow the tips mentioned above to optimize your sign for free. Moreover, it is a more innovative way compared to yellow pages. Could just as well use it to hit more goals …
And you, when do you sign up for Google My Business?