For three-quarters of a century, the red carpet has electrified the crowds and drawn all eyes to the Côte d’Azur. When the 75th Cannes Film Festival takes place from 17 to 28 May 2022, BMW will play a major role: For the first time, the BMW Group is collaborating with the world’s most recognized film and art festival, supplying the official fleet with 163 electric and plug-in hybrid cars.
“The partnership between the Cannes Film Festival and BMW is the direction that the festival wants to go in order to be in line with its responsibilities in relation to climate issues. BMW is an iconic brand, very present in many films, symbolizing elegance, performance and “luxury, while being one of the forerunners of electrification. For several years we have noticed a great demand for equipping the festival with electric vehicles, and we finally found together with BMW a partner who could meet this need.” Samuel Faure, Director of Partnerships at the Cannes Film Festival.
As part of this new partnership, BMW offers international guests, VIPs and all the festival’s stakeholders a unique opportunity to experience its extensive fleet of premium electrified vehicles up close. From BMW iX to BMW i4 via BMW iX3, the BMW Group will provide transport between the airport, the various venues of the event and the hotels with varied and fascinating models.
The first car with integrated cinema screen.
The car star on the red carpet will undoubtedly be the new BMW i7, which can be seen on the road for the first time since the world premiere on 20 April. Three copies of the 100% electric limousine will circulate in the city, while a fourth will be presented on the iconic Croisette at the entrance of a hotel. The BMW i7 defines a whole new level of design and technology at the top of the range. Like no other BMW before it, the BMW i7 represents a new face of luxury that especially offers a unique quality of life on board and comfort on long voyages, an unsurpassed digital experience, and it testifies to a vision of premium mobility that pays attention to sustainability issues. across the entire value chain.
Thanks to its two powerful and almost completely silent electric motors at the front and rear, the BMW i7 delivers effortless driving pleasure and no local emissions with a range of up to 625 kilometers according to the WLTP test cycle. The highlight of its interior is the BMW Theater Screen, a 31.3-inch panoramic touchscreen, in 32: 9 format, with 8K resolution, which transforms the second row of seats into an exclusive cinema lounge. Cinema goers can access their personal favorite movie and video streaming plan while traveling around the festival city, thus enjoying the entertainment of the car of the future.
“The Cannes Film Festival and the BMW i7 with its large theater screen are perfectly complementary, not least because our involvement in the film industry has a long tradition,” explains Jens Thiemer, Senior Vice President Customer & Brand. from BMW AG, about this new partnership. “The Cannes Film Festival is also an important showcase for us because our customers want to be there. And we are particularly keen to support the festival’s commitment to environmental responsibility in the light of climate issues with our fleet of electrified cars ”.
BMW cars have already appeared more than 30,000 times on the big screen. Over the years, they have participated in several films and documentaries and have thus contributed to the brand’s worldwide reputation. The numerous appearances of the BMW 7 Series and 5 Series in spy movies are unforgettable, as is the consistently impressive performance of the BMW M models in the Mission Impossible series. And in internal productions, such as the Christmas movie 2021 or the Super Bowl 2022 spot, the BMW iX also appears alongside Hollywood stars.