Find business opportunities

Digging out business opportunities when launching into entrepreneurship is part of exchanges and dialogues between entrepreneurs. We are excited about each other’s discoveries. Interviews with entrepreneurs often begin with how did you come up with the idea? The press is full of examples of ideas, of entrepreneurs’ paths and their progress.

If there is business everywhere, you should still be able to find it! Great deals are not always easy to find. Here are some tips to help you.

Use the news.

The news is a mine of information and significant business opportunities when you are an entrepreneur. Use it to find business ideas that you can then develop. Bus companies like Transdev or Stagecoach that have benefited from the liberalization of bus transportation under the Macron Act enacted in July 2015 to grow their business. In 2014, the Paris luxury store Colette was robbed by two kidnappers. A few hours later, two internet users offered T-shirts stamped “J’ai braqué Colette” on the internet for a unit price of € 25. An original idea that had great success when they were sold out two days later.

Suggest alternative solutions to what already exists.

Wanting to break monopolistic situations can be an idea for developing a business. Low-cost driving school companies like Ornikar or PermiGo, which offer an alternative solution to consumers who need to pass their driving license. The goal is to interfere in an already existing market by wanting to break prices that are considered high. Xavier Niel when he set up his mobile phone company Free, thus destabilizing the market that Orange, Bouygues and SFR shared. If this solution can be profitable, however, it is necessary to show diplomacy with its competitors because they will not hesitate to put a spoke in your wheels.

Get inspiration from what is being made abroad.

Does not have a simple French-French vision for business. Take a look at what is being done in neighboring countries and learn from it. Originally from the United States, itinerant fast food stores called Food Trucks appeared in France in 2011 with “The smoking truck”, the first concept of its kind launched on French territory by an American, Kristin Frederick. Since then, there have been more than 300 Food Trucks spread across the territory, a revolution in the fast food sector! However, a concept that works abroad will not necessarily work in France and vice versa. As cultures differ from country to country, it remains preferable to study the market before starting your business.

Observe everyday life.

Sit down on your couch for a few moments and repeat the movie from your day in your head. You will see that there are lots of solutions that can improve your daily life but which no one has created yet. Have you just lost your keys and do not know where they are? Why not invent a small device that allows them to be geolocated? This device already exists, it’s called Wistiki. It was started by three brothers who were constantly looking for their cat in the closets. Thanks to this little box that they just have to call via their smartphone, they can more easily find their pet. Based on a daily problem of starting an entrepreneurial project, that is what these young Frenchmen have managed to achieve.

Meet other entrepreneurs.

Discussing with other entrepreneurs can help you find business ideas. That’s what entrepreneurship clubs are all about. These clubs generally offer three evening formats: conferences that allow you to discuss a given theme with guests, hands-on workshops that usually focus on a business issue, and networking evenings that allow members to get to know each other better and discuss their future expectations. or their activity if they already own a business. These clubs have several benefits: they allow you to both increase your address book, learn from other members’ experiences and thus not reproduce the same mistakes, find solutions for your business by sharing the difficulties you may encounter, and also to learn how to sell your entrepreneurial project to other people.

Do not always think of creation!

Business is not always synonymous with novelty. If creativity is not your first quality, you can always take over an existing activity. You will thus become your own boss and will be able to manage your partners and your project without being the originator of the entrepreneurial idea that you are developing. Another solution is to associate with someone who is complementary to you. This is the case for entrepreneurs who have the idea but who do not have the technique to realize it. They most often work with engineers who have the technical skills to carry out the project, but who do not have the entrepreneurial spirit. Finally, a third solution would be to join a franchise network.

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