Sports Management School is an international business school specializing in sports management. Thanks to professional school courses, it trains its students while confronting them with the reality of the field. As the Paris Olympics appear on the horizon, the sports industry is evolving rapidly and more and more students are interested in it.
Sports Management School (SMS) was established in 2010 and has become a reference in terms of education in the profession of sports business. Above all, it has been able to develop at the same time as the professionalization of clubs and sports federations by developing specific training courses that are able to meet the demands of players in the field. Available after graduation, it allows its students to combine study and passion, while guaranteeing rapid professional integration.
In addition to its headquarters based in Paris, the school has also developed internationally with the opening of several campuses in strategic cities such as Lausanne, where many international federations are based, but also Barcelona, Rabat, Cairo and more recently Rome. . These programs also attract high-level athletes who want to prepare for their professional rehabilitation thanks to a customized schedule and training available online.
From theory to practice
Sports Management School offers many opportunities for students to confront the reality of the market. The Paris campus offers two types of education, with primarily a bachelor’s degree in management that extends over three years. After a generalist first year, students can choose between internships or work studies and are confronted, for example, with the organization of events such as the SMS eSport Cup. Through the expansion of e-sports, the idea is to make students responsible for the development of a concrete project. In the third year, the goal is to put them in a more strategic position, where they have to work with tenders from school partners.
The Master MBA, meanwhile, is spread over two years of training, where students can choose from 9 specializations, including sports management, marketing, e-sports, events. For the start of the school year 2022, a new “Media and Digital” education course will even see the light of day. “In the final year, students are working in pairs on a professional dissertation that will enable them to create a network,” adds David Mignot, academic director of the school. “Again, this gives the student the opportunity to confront the reality of the market”.
Throughout their course, students find that they invest in various clubs, associations and even federations through professional or volunteer missions. They thus discover the intricacies of the field and can put the theoretical aspects of the training into practice. They also benefit from the intervention of many sports professionals to address more specific issues.
Olympics in Paris 2024, an opportunity
In recent years, the sports industry has developed significantly to become an industry in itself. In France, it represents 78 billion euros by 2020, according to BPCE. The health crisis associated with Covid-19 has brought new digital aspects, where the goal now is to give the tab a different experience.
The sector is also benefiting from the organization of the next World Rugby World Cup in 2023 and the Paris Olympics in 2024. These two events will generate thousands of jobs and boost an already very lively industry. “Our development is also thanks to current events and various sporting events. This is all the more true with the next deadlines, ”explains David Mignot. “The good thing is that the sport is constantly evolving, so it allows us to create new educations, but above all to offer students the opportunity to get ever closer to the field.”
Today, 93% of SMS students receive a job offer before they have even completed their education. A figure that perfectly illustrates the successful efforts of offering quality training while working for students’ future professional success.
Driven by upcoming sporting events and especially the Paris Olympics, sports management schools are gradually evolving. They are a real opportunity for many young people to turn their passion into a profession. Like e-sports, which was still unknown a few years ago, various activities will emerge and offer new professional perspectives. For many sports enthusiasts, it is also an opportunity to contribute to the success of the future.
This content is produced in collaboration with OpenMedias. BFM Business’s editorial staff did not participate in the production of this content.