music streaming is entering the age of meta-verse

Spotify is the first music streaming service to jump into the meta-verse, with the creation of a virtual world on Roblox. On Spotify Island, players will be able to interact, meet the artists, create music or attend concerts. Find out everything you need to know.

The metaverse gradually expands to all areas. After art, fashion or even real estate, it is around the music industry to dive into the virtual world.

The music streaming service Spotify has just created its virtual island on the Roblox platform. This platform, launched in 2006, with 44 million daily users enables developers create games in the form of virtual worlds.

On spotify the islandusers can meet their favorite musical artists, play different sounds, perform quests, collect virtual objects and … listen to music.

Instead of passively listening to music, users can interact in the virtual world. However, this way of consuming digital content is similar to the habits of the youngest.

A virtual world dedicated to music

If Spotify is the first music streaming service to join Roblox, other major brands has already used this platform to reach its young audience. We can mention major clothing brands like Nike, Forever 21, Ralph Lauren and Vans.

Besides, several artists have already given concerts in the virtual world of Roblox. This is the case with Twenty One Pilots and Lil Nas X, whose concert in Motion Capture has been viewed more than 33 million times.

Nevertheless, Spotify is the first to create its own world dedicated to music. According to the company, it will be a “ sound paradise where fans and artists from all over the world can have fun and explore a fantastic world of sounds, quests and merch “.

The Swedish company adds that ” through this interactive world we create a place where fans can connect and create new sounds together, roam digital spaces and access exclusive virtual merch “. Thereby, Spotify Island is billed as “ and lydoase ».

By signing up for the island, via Roblox’s website or app, users will experience a main island surrounded by a collection of islands, each with its own theme. The main island will provide access to the various islands through portals. Each will feature artist interactions, mini-quests and exclusive content.

Soundtrap stations and virtual merch

There will also be a playbox that emits a soundtrack based on Spotify’s sound creation tool: Soundtrap. Users will be able to play, pause or skip the songs. various beat-creating stations will mark the island. The goal is the emergence of a generation of creators among Roblox players.

We can also expect organization of concerts and live events on Spotify Island. It is likely that fans will be able to meet their artists.

Besides, many “Easter eggs” (blink) will be spread across this virtual world. It will also be possible to collect points to climb up the rankings.

Artists will easily be able to create virtual goods to interact and connect with their fans. Part of the sale will be donated to the artists.

In terms of aesthetics, this virtual world is quite based on Spotify logo colors. Heart-shaped icons that carry the image of the “like” button can be collected and exchanged for digital objects.

Roblox: the metaverse of all dangers to minors?

In the past, Roblox has raised a lot of criticism. The platform is accused of does not protect young users enough. Nearly half of users are under 13, but studies have shown that some virtual worlds have strippers or naked avatars simulating sexual acts

Furthermore, the possibility of communicate via sms represents another danger. From the age of nine, children can be exposed to inappropriate content.

But fortunately we can hope that the content offered by Spotify be very controlled and moderated with stringency.

That first island is named K-town, and completely dedicated to the K-Pop world (South Korean pop). It will be launched in the spring of 2022 and will especially feature a meeting with Stray Kids and SUNMI.

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