everything you need to know about the metaverse for everyone

For companies, it is possible to optionally roll out the meta-verse on the basis of an “as-a-service” model. Software as-a-service refers to a subscription-based model for using software platforms instead of purchasing a lifetime or perpetual license.

The term first appeared in a 1985 application to the United States Patent and Trademark Office (USPT). It has become popular in the cloud era. Today, it is possible to implement almost anything on an “as-a-service” model.

This gives customers greater flexibility and suppliers with a stable revenue stream. Companies could eventually implement metaverse using a similar model, giving rise to metaverse-as-a-service or MaaS. But what do we really mean by metaverse-as-a-service? What interests does it have? The few lines that follow answer these questions.

What is metaverse-as-a-service?

Metaverse-as-a-service is defined as a business solution. It allows organizations to develop and strengthen their presence in a virtual 3D world to support collaboration, business processes, investments, cryptocurrencies and other related use cases.

Note that metaverse-as-a-service will not help companies create their own metaverse equivalents competing with Decentraland or Roblox. Rather, it will allow companies to do so leverage existing metaverse infrastructure, in the same way that SaaS works. Although a technology segment is on the way, a number of vendors are already on their way into metaverse-as-a-service.

Pros and cons of metaverse-as-a-service

Using MaaS has several benefits. At first glance, thanks to it, companies without deep digital experience or expertise can develop metaverse products. Self small and medium-sized companies can participate in the metaverse economy without significant investment costs.

In addition, he has encourages investment in what is still an experimental technology. Most platforms are still limited to common use cases. In contrast, solutions like the application package Horizon Meta or Microsoft Mesh has not yet been widely released. In this environment, metaverse-as-a-service allows companies invest and leverage technology with minimal risk. Eventually, MaaS may lead to industry standardization, with a few companies acting as metaverse “brokers” to help develop infrastructure.


The downside is that organizations can take risks to be blocked by a supplier. As the metaverse evolves, it will become increasingly difficult to transfer metaverse-as-a-service investments to another platform if necessary, especially without the necessary digital skills. However, a “supplier-locked” degree of maturity is still years away. And for now, MaaS is one promising opportunity for organizations that want to go into the metaverse.

Looking ahead, it’s pretty easy to see that the metaverse’s path will follow the same path as the software. Once the meta-verse as a service becomes the norm, it is when the meta-verse will really consume the world.

Examples of metaverse as a service

Here are some popular platforms that offer metaverse-as-a-service.

Lovelace World

Lovelace World is a cryptocurrency and NFT platform. She has announced a metaverse-as-a-service offering in October 2021. The company already operates its own cryptocurrency token called LACE. In addition, it intends to offer MaaS services to streamline metaverse adoption.

Maas service

The company will help organizations evaluate and reinvent their VR product and service capabilities so companies can participate in all areas. Lovelace World offers a MaaS toolkit. This provides developers and users technologies needed to create and trade NFTsleverage smart contracts, monetize VR games, integrate with other metaverse platforms and more.

Propel MaaS

Propeller is one blockchain solution platform which offers plug-and-play infrastructure tools for metaverse. The company has announced that it will offer metaverse-as-a-service solutions for smart contracts, NFT supplies and decentralized financing (DeFi). In addition, she led a round of funding for its $ PEL cryptocurrency token via an Initial Hot Cross Offering (IHO), which works in the same way as Initial Currency Offerings (ICO).


Touchcast is one 3D and VR events company which runs Microsoft Azure Cloud. It announced its metaverse-as-a-service offering at Consumer Electronics Show (CES) 2022, where she launched MCity. Organizations can sign up for a metaverse domain, which will give them a secure VR space to build metaverse campuses.

Maas service

In the meta-verse, they can facilitate collaboration, organize events, create VR stores, organize learning sessions or use virtual real estate to drive business growth.

MetaVerse books

MetaVerseBooks is a MaaS provider that offers tools for creating a VR world, NFTs and decentralized application management. Companies can take advantage of the solution for strengthen their presence on Microsoft XBOX Metaverse, iOS and Android platforms, and on all Unity-based VR environments. Its core solution enables NFTs so companies can manage NFT shoppers and associated metadata.

About the meta-verse

To better understand the metaverse-as-a-service, it is important to define what the metaverse (or metaversen) is. In fact, the term refers to one network of interconnected virtual 3D worlds. Thanks to it, its users can participate in a realistic social economy. It is possible to buy and sell products, make money and make friends. You can also create brands and collaborate with colleagues on a space communication platform.


The concept of metaverse has gradually gained popularity in the tech world with the advent of multiplayer games. To quote only Second Life, Minecraft and Roblox. Decentraland expanded the concept by launching a metaverse platform that allowed users to trade their own cryptocurrency, MANA for the purchase of real estate and digital goods in VR.

Besides, Facebook promoted the meta-verse as a pioneering technology force following the group’s renaming to Meta Platforms in 2020. The group announced that it would invest 50 million in its development. As more and more companies like Microsoft, Samsung, NVIDIA, HTC and others enter a metaverse segment, it is only a matter of time before the markets have a metaverse-as-a-Service offer. Thus, companies will benefit from the technology with fewer barriers to entry.

Metaversen is still in its infancy

The current metaverse user experience is not yet optimized. But that does not mean that things will not change already, as they always have with every technology cycle. The most famous quote from the famous investor Marc Andreessen is that “software eats the world”. He recognized transformative potential that the software unleashed.

Less than a decade after his statement, companies spent $ 600 billion annually in enterprise software, an increase of 123%. Today, no one buys licenses or installs programs on their machines anymore. Companies no longer own or operate their equipment. Everything from infrastructure hardware to document storage to software, delivered “as a service”.


metaverse-as-a-service er the inevitable next step. Currently, brands use established metavers like Decentraland or Roblox because that’s what’s available. In fact, this is where the users are. In addition, it provides them with an infrastructure to test initial ideas on how they can leverage the meta-verse for branding and marketing purposes.

More metavers, more options

It is clear that the relatively small handle of metaverse in operation will not be able to support all metaverse use cases for a global user base. There is Blockchain scalability issues, Of course. But it also has user experience and brand ROI. The busier a metaverse is, the harder it becomes for a brand or use case to stand out or for a user to find what they are looking for.

On the other hand, there are plenty of legitimate adult businesses that can be ruled out by introducing rules that make a metavers child-friendly. Therefore, the meta-verse as a service will inevitably begin to become the dominant business model as brands and industries will recognize the value of having dedicated spaces.


As such, a luxury brand metavers with logos, catwalks and virtual storefronts will inevitably be a very different place than relative tranquility. of a wellness metaversewhere people go to a virtual doctor or participate in group meditations and learn yoga.

The concept can be rejected at will. Madens metavers – a virtual restaurant where you order for home delivery – could have different iterations focused on specific meals or diet options. The school metavers can focus on different topics, skills, age groups or languages.

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