A cult phone brand is launched in the laptop

News hardware A cult phone brand is launched in the laptop

The laptop market is attracting more and more gamers and they are sometimes very surprising. The latest is none other than Nokia, which presented the PureBook Pro at the Mobile World Congress in Barcelona. Behind this project is a French company.

If you were a teenager in the early 2000s, chances are your first cell phone was a Nokia. Cult 3310, with its “Snake” video game, made millions of people wait for their subway. Twenty years later, Nokia has changed a lot: its “consumer products” department was acquired by Microsoft in 2013, and the company tried the “Windows Phone” adventure without much success. Since 2016, Nokia has nevertheless tried to offer a complete range of Android smartphones, via a licensing agreement with HMD Global. The latter thus deals with the design and manufacture of terminals stamped “Nokia”.

Nokia G20, designed by HMD Global

A cult phone brand is launched in the laptop

Nokia laptops are French

If we explain all this to you, it’s because the same thing happens for laptops: Nokia has decided to market laptops under its name, but most of the project is entrusted to another community. In this case, it is Off Global, a company based in Lyon, which was set up after the agreement with Nokia. In short, we have laptops bearing the name of a Finnish brand, conceived and designed by the French and made in China. Off Global thus has all stages of idea and design validated by Nokia and is responsible for distribution and marketing in France and Europe.

Nokia PureBook in 15-inch version

A cult phone brand is launched in the laptop

Aware that it will have a hard time competing against well-established laptop players such as Asus, Lenovo, Acer or Apple, Nokia launches with a small selection of products and a very “entry / mid-range” niche. PureBook Pro will thus be offered from 699 euros for 15.6 inches and 799 euros for 17.3 inches. In terms of technical features, the company makes an interesting choice: it incorporates a “small” Intel Core i3 processor, but of 12. generation. So we have Alder Lake in a PC for under 700 euros, which is actually quite rare. With the addition of 8 GB RAM and 512 GB SSD, we should therefore be very comfortable working with basic tasks, but also on video streaming and consulting web pages. On the other hand, it gets a little tight for the game, with its not very powerful Intel UHD Graphics iGPU, and it becomes necessary to review cloud gaming solutions.

A cult phone brand is launched in the laptop

A nice exterior look

Nokia is finally making a few compromises with its first laptop, with in particular a chassis certainly in plastic around the keyboard and aluminum on top, but which benefits from an impeccable finish level and a matte treatment that provides good resistance with fingerprints. The 15-inch model is not the lightest (1.7 kg), but by no means “cheap”. It’s the same on the screen side: We find a classic IPS LCD panel in Full HD (1920×1080 pixels) with a refresh rate of 60 Hz, which should largely do the job. There is also a backlit keyboard and a large touchpad. Finally, on the connectivity side, in addition to the classic presence of a USB-A port and two USB-C ports (also useful for charging), we appreciate the presence of a microSD card reader. We just regret the absence of an HDMI port and the limitation to WiFi 5. The 17-inch model has exactly the same features, however with a weight rising to 2.5 kg.

A cult phone brand is launched in the laptopA cult phone brand is launched in the laptop

PureBook Pro was to hit stores in the second quarter of 2022, at € 699 for the 15.6-inch version and € 799 for the 17.3-inch version. Off Global also told us that they have other models in the pipeline, including a 13-inch ultraportable, also at a very competitive price.

Profile of Jiikaa, Jeuxvideo.com

By JiikaaJournalist jeuxvideo.com


Leave a Comment