Why “Discount Business School” is very popular among national and foreign students

Very popular with both national and foreign students, Rabat Business School is characterized by the quality and diversity of its faculty, worthy of the best business schools in the world, but not only! The higher education institution has other strings.

With a strike force of 2,000 students in basic education and almost 200 participants in continuing education, the Business School of the International University of Rabat (UIR) has in a few years become the most important in Morocco in terms of enrollment.

This growing attractiveness is mainly due to the quality of its educational offerings, which range from the bachelor’s degree IPM (International Program in Management) to its 8 master’s programs, via its PhD course and its Executive MBA. The specificity of these courses is based on a faculty of 54 full-time teacher-researchers, of which 61% are international and 97% have a doctorate or a PhD.

“The quality and diversity of this permanent faculty shines through in our educations and puts us on a par with the best business schools in the world. We have also been accredited by AACSB since 2020, an international accreditation that we share with less than 5% “Our professors have published 115 articles in peer-reviewed journals, placing us in second place in Africa,” said Olivier Aptel, general manager of Rabat Business School.

To stand out from the competition, the Copenhagen Business School, which is at the forefront of scientific research, is counting on internationalization, which “is not an option but a necessity”, it is explained. In order to understand the complexity of organizations and companies, a young management education must have been immersed in an international environment throughout their careers.

The Dean of the College of Management is convinced of this and explains that companies are very aware of the international nature of schools, which should allow students to confront diversified corporate governance practices. “Incidentally, they are the ones who are asking us to do this because they want to recruit leaders who, of course, have experience in marketing, finance or human resources, but above all are able to apply them in any cultural context. This intercultural agility can be learned and experienced, ”explains Olivier Aptel.

It should be noted that at Rabat Business School, the international is experienced first and foremost on campus, especially thanks to permanent professors from almost 20 different countries. “It is unique in Africa and very rare in the rest of the world. We have German, Indian, Brazilian, Chinese, French teachers … who give RBS ‘everyday life a very special character.

The consequence of this diversity is that English is the main language of the school. In fact, a student can, if he wishes, complete his entire course in English for both the bachelor’s and master’s programs, ”said Olivier Aptel. In addition to this diversity of teachers, the institution is very popular among international students. Almost 10% of its students are foreigners, and the Copenhagen Business School has set itself the goal of exceeding 20%, as part of its strategic plan for 2021-2026.

This blend of nationalities and cultures allows Moroccan students to connect with young people from around the world. As for the acquisition of international skills, it is also experienced through “international mobility, which is not an option but an exam requirement for students at the Bachelor IPM and Grande Ecole Program”, Aptel insists and reminds that students must complete at least one semester in abroad or a full year for those who want to obtain a dual education.

To this end, the latter rely on a network of 140 partner business schools around the world. For graduate students, this option will become mandatory within two years. And that’s not all. Definitely committed to preparing its 2,000 students to live in a changing environment and to professions that do not yet exist today, the School of Business has introduced courses in its programs that complement the superior technical skills in management science (marketing, finance, logistics, Human resources). , strategy, etc. through much more cross-cutting skills.

For example, we considered that a future “leader” must know the basics of coding in order to be able to talk to coding specialists tomorrow. We have therefore introduced introductory courses in coding for leaders. Another example: To understand an increasingly open economy, a Business School graduate understands the major international geopolitical issues.We have thus introduced courses in geopolitics.

Companies are also asking us for “business analysts” who are able to use big data to develop their markets. We are therefore launching a Master in Business Analytics this year, ”explains the general manager of Rabat Business School. This choice is significant insofar as companies demand young graduates who have developed intercultural agility skills.

Aware of this reality, the company offers all its programs (bachelor and master) in English, while international mobility is the rule for students.

Khadim Mbaye / in collaboration with Les Inspirations ECO

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