This is the easiest way to explain the meta-verse

Ask anyone today what the meta-verse is and you will get a confused look. Or a wrong answer.

That is the conclusion earlier this year by the market research firm Ipsus, which conducted a series of studies to establish what we knew and did not know about the so-called ‘metaverse’.

Their results? While nearly two in five Americans (38%) said they were very or somewhat familiar with Metaverse, there were “significant differences” by age and the presence of children in the household: it reached 53% for those who had children, and also 53% of the respondents aged 18 to 34 years. From there, it went down to 45% of those aged 35 to 54 and only 20% for those 55 and older who were familiar with the term.

The real problem is that even those who claimed to know about Metaverset did not really know what they were talking about. Only 42% of people who said they were familiar with the concept of metavers defined it as a “computer-generated virtual world where people can socialize, work and play” (which was defined as the correct answer), while 10% thought that it was a new social networking platform. Other respondents thought it could be “a huge technology company that has developed consumer services in many different areas” (9%) or “a new Internet experience that connects multiple websites and platforms” (also 9%).

One problem is that the technology world itself has failed to define what the metaverse is; you will often find the word grouped with e.g. Web 3.0, NFT, cryptocurrency, VR, XR, AR and other buzzwords that are not necessarily refrain part of the meta-verse, but also fails to convey a larger concept.

Popular culture has not helped the definition either. The metaverse can not be reduced to the world you see in Loans play one. It is not only fortnite. And it’s not about putting on a VR headset and using your avatar to attend a virtual 3D meeting, thanks to Facebook (which recently saw its parent company transform into Meta).

Almost everything we have mentioned is certainly part of the ever evolving idea of ​​Metaverse. But it lacks the big picture and the historical context.

As for the last point: the first thing you need to understand is that Metaverset is not new. “The term was invented by Neal Stephenson, a highly respected science fiction writer who wrote a book called Snowfall in the early ’90s, “says Tony Parisi, an immersive technology pioneer and Metaverse OG – a phrase that is literally part of his bio.” At the time, I was already working on the World Wide Web; I met this other guy and we decided to write a 3D interface.I probably wrote the first metaverse code, deliberately.And part of it inspired Neal.

To better understand the metaverse, we spoke with several major players in the technology world who have extensive experience with the concept of the concept and its current state. (To dig deeper into the parameters of Metaverse, Parisi himself devised a “Seven Rules of Metaverse.”

Hopefully, after reading what these experts have to say, you will have a better understanding of Metaverse and its full potential. And you will also realize that you are already a part of it.

Ready for that explanation in three words?The meta-verse is 3D internetsays Parisi. “It’s the future of online interaction. It’s computers that are becoming more user – friendly and useful … we hope they will help create a bright future for us.

“Probably a linguist,” admits Jon Radoff, CEO of Beamable (a gaming / metaverse technology company) and author of over 70 articles on the metaverse. “I’m not too caught up in word definitions, but I imagine it will come from our culture and society, rather than what a single company chooses.”

“The vision for the meta-verse is that it should be democratic,” adds Zaven Nahapetyan, an engineer at Facebook for ten years and now CTO of the Web3 platform. Niche. “Everyone can participate and be involved in its creation. If a particular company, like Facebook, is trying to determine what the meta-verse is or says they own it, then it is not really the meta-verse. It is a decentralized online space for anyone who is still being created and developed.

All according to Will Pemble, a serial entrepreneur and internet pioneer who actually built and sold (his current work includes Platypus Blockchain, an agency that “demystifies the language and customs of the NFT market”). “Web3, Blockchain, NFT and crypto are ‘digital things’ found in the meta-verse,” he says. “And VR, AR, holograms (and your phone and your computer) are tools we use to get into the meta-verse.”

Fortunately, not. According to Parisi: “It will work on any computer device, just like the Internet at the moment: telephone, desktop computer, virtual reality headset, mixed reality HoloLens or even a large screen wall in a retail store. Not all these people will be slaves in VR headsets – everyone wants to try different things.

Pemble is even more confident that helmets will not be a big part of the metaverse landscape. “In 1994, I founded a virtual reality company called Virtropolis. Back then, virtual reality was about to be amazing. Thirty years later, virtual reality is still about to be amazing,” he says. Do not. Suffering. To carry. Goggles. So until we have a holodeck, virtual reality will be on the verge of being amazing.

Not really Loans play one. “It’s the most dystopian vision of Metaverse – not just because of the world it’s put into, but because a company controls everything,” says Radoff. “The Internet has always been decentralized, one network for all of us – the meta-verse should be the same.”

In fact, you could date the ideas behind Metaverse even before the book Snowfall. “Metaverset has been reported in pop culture and film ever since tron came out in 1982, ”says Alejandro Laplana, CEO of Chokworks, a Web3 engineering firm working with NFT drops and creating metavers for celebrities and influencers. “And today it is actively used for concerts and events, including Coachella.”

“Two things – first, that it’s a video game,” Parisi explains. “Large-scale gaming worlds like Roblox or fortnite, these are amazing. It will be a big part, but not the only driver. And secondly? “That this will require advanced virtual reality hardware; people assume you’ll be strapped into an Oculus headset and trapped in a world created by someone else. I do not hope it’s the future of the metaverse. I do not think it is durable.

“People who are new to the concept think that all you have to do is log in to it and have access to everything,” says Thom Kidrin, CEO of Worlds Inc, who helped create the first virtual worlds since the early 1990s. , including a collaboration with David Bowie (Bowie World) who is considered the first celebrity metavers. “There are multiple metavers, and they all run on different platforms and functionality. For a site, if you have a browser, you can see any site, but you can not access a metaverse that way. In the future I expect there will be more coherence between platforms and operations. ”

“Fashion will be an early adopter, with online avatars representing you digitally,” says Laplana. “You’ll see some of the biggest fashion houses invest deeply in creating NFT rewards and leveraging augmented reality and mapping technology to truly find new revenue streams and improve their product experience.”

“There will be a lot of really big brands coming into the metaverse, and there will be a lot of traditional trading and experiences that will be shared and built inside the metaverse,” says Winston Robson, founder of WeMeta, a platform for digital property. “I think a lot of that is going to happen right now in Decentralized, and then we have to see where it goes after that. I think Wilder World, Crypto Voxels and Sandbox also have potential. So I would say there is a collection of killer apps out there, but I do not think there is a single killer app right now.

“All the high-profile platforms still seem to live up to expectations,” adds Leo Schwartz, a reporter for global tech outlet Rest of World. “Investors and developers will say that we are still very early in the process. Honestly, the most popular” metavers “are platforms that people do not usually think of as metavers, such as. fortnite or Roblox. “

Or maybe it will be the same industry that pushed fans into other media. “Music drove the adoption of digital technologies in social media (MySpace was the first), video (YouTube) and access model (Spotify),” says Kidrin. “Music professionals were early users of advanced marketing techniques and technologies before other industries.”

Basically, you will see increasingly bad human behavior as the popularity of the metaverse increases; a user once complained about being groped on Meta’s virtual social media platform, Horizon Worlds. And theft is already prevalent in the NFT space.

“I think the biggest risk is that one company or a small group of companies controls everything,” Radoff says. ‘Then they will take massive rents, subject us to surveillance and limit our creativity. We can not have that.

“I think asking what harm the metaverse can have raises an interesting philosophical question that comes up a lot when talking about technology and the Internet,” Nahapetyan says. “The evil that most people worry about is that people end up spending more time in the digital world than in the real world. This is becoming a growing concern as online life becomes more credible and realistic as it provides people the opportunity to do more things they may not be able to do in real life.

Radoff declares: “A new era of creativity where everyone can play, share and express themselves as they wish.

Kidrin sees specific benefits of Metaverse outside the creative realms. “We believe metavers have tremendous potential to improve healthcare and positively impact millions of lives in meaningful ways,” he said. An example might be the use of intelligent robotic avatars that interface with an AI platform, such as Watson, to analyze a medical condition and suggest possible causes and treatments down to the level of the actual demonstration of a procedure that is almost hitherto unseen and priceless for a small local hospital or rural medical center.

Unless they’re ludditters, they’re already there. “I think the meta-verse is already a part of society,” Robson says. “If your parents use Uber or watch YouTube / Netflix, they’re already in the meta verse. If they’re on Facebook, they’re already in the meta verse. If they’re playing video games, they’re already on the meta verse. We’re already experimenting with things digitally.

The most important thing to remember? Everything about the meta-verse is a fluid and evolving conversation. As Parisi admits, “No one knows how this is going to go.”

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