The new BMW 7 Series … the luxury of luxury cars and the latest innovations in the digital age

BMW is leading the luxury segment of modern cars into a new era of development and prosperity, embracing innovative technologies in the areas of sustainability and digitalisation, which are at the heart of the new BMW 7 Series.
This approach is clearly enshrined in the new BMW 7 Series, which joins the all-electric sedan in the brand’s luxury fleet. The new car demonstrates how an exclusive driving experience, the ultimate sense of luxury on board and a commitment to sustainability can be combined. The new BMW 7 Series offers a wide range of engines, from powerful internal combustion engines to high-performance parallel hybrid systems, including the latest model based on a fully electric motor for the first time.
innovative technologies
The new BMW 7 Series has a modern style that emphasizes a number of key elements in its exterior and interior design. In the luxury segment, the front-end design of BMW vehicles brings exemplary and groundbreaking features to the brand’s flair, while maintaining a clear distinction between these models and others from the BMW Group. Innovative technological features such as the BMW Theater Display and the multisensory BMW iDrive experience powered by the latest generation of the BMW 8 operating system, as well as the BMW Curved Display and automatic parking assist elements when maneuvering in tight spaces set new standards for luxury electric sedans.
The world premiere of the new BMW 7 Series will take place in April 2022, and its launch in global markets from November 2022 will mark a major milestone in the world of electric cars and herald a new era that heralds car luxury. sector at the same time.
Keeping up with the goals of sustainable development
The new BMW 7 Series supports its mission of sustainable mobility with ambitious goals to reduce its CO2 footprint and has represented the 7 Series’ strategy for its vehicles since its inception. Since 2021, an emirate company has supplied the BMW Group with aluminum made from clean solar energy in the United Arab Emirates. The company also produces light metal from electrical energy generated by a solar energy complex located in the Dubai desert. The amount of aluminum from the Emirati company will cover almost half of the annual need at the Landshut plant, the BMW Group’s only light metal foundry in Europe, for the production of the electric motor parts installed in the new BMW 7 Series, which f. ex. cylinder heads. , motor housings and parts for mechanical drive systems. Electrical, in addition to chassis parts.
new horizons
Expressive design elements exemplify the strength of the new BMW 7 Series exterior and take it to new heights in the world of luxury cars and sustainable cars. The front panel is designed in a prominent upright position with a combination of the large illuminated BMW grille that enhances the overall impression of its character and strong presence. The headlights are innovative and uniquely designed in two identical pieces, which gives the new 7-Series a very special and distinctive character.
outstanding comfort
The interior design creates an innovative balance between driving dynamics and travel comfort, which characterizes the BMW 7 Series in its latest generation. The interior offers an innovative and wonderful atmosphere to enjoy a unique journey into a world of luxury and innovation depicted in the cockpit with BMW’s curved screen, a range of digital screens, extra luxury for the driver, the brand new BMW Interaction Bar and modern gearing.
The second row of rear seats is designed in a modern and spacious way together with innovative elements around the seat that represent the splendor and sophistication of the new model, such as the BMW cinema screen and the ultra-comfortable seats supported by features unique to control different positions, giving the cabin characteristic features of absolute luxury and luxury.
Two advanced models
The BMW 7 Series is expanding worldwide to include two BMW M models equipped with electric drive systems. The first BMW M760e xDrive was designed with an engine that developed 571 horsepower and 800 Nm of torque. The new model will be officially unveiled in the spring of 2023. Its electric motor generates a temporary boost of 40 hp when the throttle is in the “on” position. The special design of the exterior, interior and exhaust system with twin exhaust pipes embodies the innovative engineering philosophy and performance characteristics of the BMW M with integrated hybrid technology.
The second model will be equipped with the new BMW i7 M70 xDrive, with an all-electric drive system for both front and rear axle engines. The second new model will hit the market soon in 2023. The engine generates over 600 horsepower and a maximum torque of over 1,000 Nm. It is considered to be one of the fastest BMW models on the road and accelerates from 0 to 100 km / h in less than 4.0 seconds.
Unique digital experience
The new BMW 7 Series offers customers a multisensory BMW iDrive experience with the latest generation of the BMW 8 operating system, a fully digital curved screen, the innovative BMW interaction bar and cutting-edge technological features such as the virtual assistant intelligent BMW, as well as additional driver-specific luxury features. The latest version of the BMW Head-Up Display, the first improved vision feature available on the information display behind the wheel, and intuitive driver-vehicle communication technology take driving pleasure to a whole new level.

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