The BBAs (Bachelor of Business Administration), a bac + 4 education with an international focus

For students wishing to pursue an international education, the BBAs (Bachelor of Business Administration) offer a complete four-year course in the world of trade and management. These courses are offered at major trade schools and are formatted according to an international model that is very popular in Anglo-Saxon countries in particular.

It is not easy to choose where to turn when the traditional period of wishes after graduation comes. And it’s all the more difficult when the urge to see other cultures presses on. If you choose a BBA (Bachelor of Business Administration), you will be able to benefit from an education at an internationally oriented business school with courses exclusively in English and stays or internships abroad.

BBA, an education at bac + 4 level

The BBAs are four-year courses that provide a bac + 4 level diploma, and most of the time benefit from a visa or a degree. Still unknown in France and in much of Europe, these formations are very common elsewhere, e.g. in Great Britain. In France, several business schools – ESSEC, SKEMA, emlyon, Neoma, Kedge, etc. – have chosen to develop them to offer courses that meet international standards.

EM Normandie has also chosen to launch a new BBA at the start of the academic year 2022 on its Paris campus. For the school, this program especially meets the students’ need to go abroad very quickly. “It is not always easy to say to yourself that you are going abroad directly after graduation, with a BBA the choice is without a doubt more obvious.“, confirms Pascal Krupka, its program director. For 10,000 euros a year (the average price of a BBA), students will be led to study management, economics, marketing or to develop their critical thinking.

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Internships and studies abroad characterize the BBA education

This EC Normandy BBA will first be given for two years in Paris, then students will be able to go to other universities, to Oxford (UK) in third year – where the school has a campus – but also in Dubai (United Arab Emirates ) during the first semester of the fourth year. “It is a professional education : when they have finished, the students are ready to enter the labor market, in France or elsewhere ”, adds Pascal Krupka.

The selection to participate in this BBA will be made on file with an interview in English. An unusual choice, since many vocational schools have chosen to join the joint SESAME competition, before receiving qualified candidates for individual interviews. This is especially the case with South Champagne BS (SCBS), in Troyes, where Wassim is studying. A choice he does not regret today.

We will study all the axes of a company, explains the third-year BBA student. If you later become a director of a company, you will be able to more easily follow all the work of your partners. “At SCBS, these are students who choose where they want to take their internship and education abroad. In the second half, for example, Wassim chose to fly to South Korea.

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BBA, a course exclusively in English

In her fourth year of the global BBA at Neoma BS in Rouen, Marie returns from a year in Lithuania. A period she loved, like the one taking place in France. “We do a lot of theory, but above all a lot of practice, it teaches us to be self-employed when we go abroad. ”

The entire BBA course is taught in English to immerse students directly in an international climate. Moreover, following a common core to understand all aspects of business, these courses always offer many specializations in a logic of professionalization.

For his part, Lanzo is finishing his first year at the BBA in Kedge Marseille. He chose this education after being seduced by the “international experience” offered. If he does not yet know which field to turn to when he leaves school, he is aware that there are many choices: entrepreneurship, events, finance, marketing … All that is left is to choose, thanks to a suitcase full of experience!

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BBA, an atypical but recognized bachelor’s degree

BBA is an atypical education in the French and European landscape sinceIt provides a bac + 4 level diploma, between license level (bac +3) and master level (bac +5). In terms of academic recognition, many BBAs have a license visa from the Ministry of Higher Education and have been eligible for a degree since 2021.

This recognition is one of the guarantees of quality, knowing that many BBAs are also registered in the RNCP (National Directory of Professional Certification), a recognition from the Ministry of Labor, which certifies skills, abilities and knowledge of the education necessary for the practice of a subject or an activity within a professional field.

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