“Pitch”, “disrupt” … Do you speak business language?

“The only place success comes before work is in the dictionary,” argued British hairdressing mogul Vidal Sassoon. To thrive in the tough business environment, it helps to master your vocabulary. Le Figaro lists ten characteristic terms for business languages.

Hacker, disruptor, incubator, traction: there are many confusing terms. Especially since it is imperative to master them in order to rely on expertise in marketing, in order to gain a better understanding of the market. Business language has its own jargon; it innovates in line with the changes in the entrepreneurial environment. that Figaro looking back on ten typical expressions of business language, ideal for shining in meetings.

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In the eccentric universe of Anglicism it is crowdfunding occupies a prominent place. Absent from dictionaries, crowdfunding is nonetheless an essential concept in business language. Before the traditional fundraising, the entrepreneur has the opportunity to borrow the necessary money in his circles, via the so-called crowdfunding. The funding is so participatory and is done through donations.

● Pitch

Do not see a reference to an ad for a delicacy, it pitch is an Anglicism with several meanings. In business language is pitch is a summary of the entrepreneurial project. The goal? Tell the entrepreneurs’ motivations and ambitions, all on a fund of anecdotes.

● Traction

latin traction, Le Petit Robert determines traction as the act of pulling by bringing against itself. In business parlance, traction is a commercial strategy aimed at promoting start-ups. They use the internet and social networks to promote their businesses.

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● Scalability

Of a complicated appearance, the term scalability means the product’s adaptation to the scale change. In short, the larger a startup gets, the more scalable the product is. You see? It was not that complicated.


It is unthinkable for a start-up to develop without disrupting. Derived from Latin disturbance, the term disrupts refers to a set of innovations that disrupt an economic sector. The Disrupt action therefore gives the start-up the opportunity to maintain its reputation on the commercial stage.

● Incubator

Literally, an incubator is a device that allows the incubation or action of hatching eggs, the development of the embryo in the egg in an incubator pocket. In business, the incubator must be taken pictorially. Incubators are places intended for support in the development phase of a business creation project.

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● In the valley…

This is not a reference to Danas, but a reference to Silicon Valley. When a businessman mentions the valley, you should not see any trap there. It’s just a nerdy reference to Silicon Valley’s sacred data processing.

● Hacking

Fans of the series Mr. Robot probably knows a ray there. In fact, the meaning of the term hacker is conducive to discord. In common use, the verb is defined by the act of hacking into a computer account with no intention of harming. Hacking is then performed by game or activism. When it comes to business language, nuance is important. “Hacker” means the search for methods to improve productivity.

● Growth Hacking

Literally, the growth hacking results in growth hacking. Rich marketing strategies guarantee a growth hacking cure development of growth.

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