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How the virtual world and the real world mix and what are the underlying issues for companies.
Still a vague and distant concept, the metaverse is often defined as a parallel universe made up of virtual worlds. However, this concept is nothing new, as it was first described in the novel “Simulacron 3” by Daniel Galouye, published in the United States in 1964. The term derived from the contraction of meta and universe is often used to describe a future version of the internet where one can have fun and exchange, work, also perform transactions, via especially NFTs. In the early 2000s, Second Life had pioneered a social and economic platform based on a micropayment system, where users had the intellectual property rights to their creations and were free to build their own spaces and communities. But in recent months, this new trend is needed everywhere: especially in luxury, but not only. Many companies, like Meta (ex-Facebook) or Microsoft, make huge investments there. Creating immersive 3D spaces, new generation events, 3D trading, sales of virtual products or works of art, augmented reality, avatarization, … In this context, how the virtual world and the real world mix, and above all what possibilities does this represent for companies? And what are the boundaries? One thing is for sure, if not everyone has a clear strategy in this area yet, most people are convinced that they can not stay by the side of the road.
So many questions that our experts will answer duringa conference available online, Thursday, May 19th. You will discover an overview of the metaverse platforms (Minecratft, Roblox, Decentraland, Sandbox, Fortnite, etc.) and the most popular NFT technologies (Opensea, Rarible, Metamask, etc.), and their use in different sectors (luxury , fashion, beauty, entertainment, …). With, to talk about it and discuss current and future opportunities for companies, three guests. First, Florence Trouche, commercial director of Facebook. She is a graduate of ESC Rouen and has twenty years of experience in communication, marketing and digital. She joined Facebook in January 2014 as a Global Client Partner with responsibility for the development of large French international accounts, before in December 2016 she became Sales Director for France. By his side, Xavier Perret, director of the Azure device in Microsoft France. Graduated from the Corps des Mines and an executive MBA from ESSEC-Mannheim, he has worked in IT and the Internet for more than twenty years. Equipped with a hybrid background in engineering, marketing & sales, he helped found and support several start-ups, held several positions within large telecom and IT groups and wrote two books on digital transformation. Today, at Microsoft France, he is responsible for the development of all infrastructure solutions, artificial intelligence and mixed reality services, the Internet of Things (IoT) and the animation of the developers. Finally, our third guest is Emmanuel Vivier, co-founder of the HUB Institute (a digital think tank founded in 2012) and expert in digital transformation and digital marketing. For more than 20 years he has advised many major brands such as TF1, L’Oréal, Orange, Chanel, P&G, Vinci Energies, Nestlé, Renault, Bouygues, PwC, Air France … in their digital transformation and 360 communication strategy. to write the “Guide to Digital Transformation” and the “Guide to the Future of HR and Management”.
This meeting allows you to:
> Better understand the problems related to the metaverse, NFTs and the virtual world in general
> Identify what opportunities there are for your company or your sector
> Understand what specific applications there may be in BtoB
> Find out who the current leaders are in this area
> Get inspiration from the best practices from companies that are at the forefront of this topic
You can reserve your place today on our payment platform. A repeat will be available at the end of the meeting if you are not available live.
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