Apparently, often is not what they look like – We see it every week in our Meta-Weekly Letter, the metaverse grows. Sandboxes, Decentraland or even more traditional platforms like Roblox, these future social spaces are animated by avatars. Your digital alter ego is then the one that represents you. Web3 technologies now allow us, thanks to NFTs, to give this avatar authenticity and rarity.
Like the latest fashionable clothing, owning a trendy NFT to show in the metaverse or even on social networks is an increasingly popular human reflex. The habit, however, does not make the monk. The freedom of appearance that the metaverse offers us may also have its shortcomings. One leads to the other, and as a tireless refrain, we understand why certain actors in the cryptosphere develop a necessary education in the metaverse.
In order not to get lost in Meta-Hebdo:
Nike: NFTs from head to toe
This week, the sports brand has Nike revealed a collection of NFTs sneakers (sneakers in French): Cryptokicks. The release of this collection was predictable. In fact, the acquisition of the famous design studios RTFK (the creators of NFT Clone X) had already confirmed the brand’s interest in web3.
But despite all the attraction that a brand like Nike can carry, access to these sneakers is currently reserved for a small number of privileged people. In fact, these NFTs are only available in boxes. These boxes in themselves are only available when one owns a famous NFT Clone-X, an avatar, which is therefore assumed to be worn by Nike in the future.
In its race against the metaverse, Nike has also filed several trademarks, underlining the contours of a roadmap. Application for downloadable computer software, digital wallet… the ingredients in one marketplace (marketplace) seems to be united.
“Nike is focused on potential ways to use blockchain technology to serve our consumers in sports footwear, apparel and equipment. »
Statement from a Nike representative
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After Nike, Decathlon launches NFT Sneakers on Tezos (XTZ)
However, the choice is already available to you in the metaverse when it comes to shoes. On April 26, Decathlon Street Football set out to do its first tests in web3. The sports brand offers owners of Kipsta Barrio sneakers a NFT as a scratch card. It allows you to take advantage of interactive and physical experiences with Séan Garnier, three-time French freestyle football champion.
“For Decathlon, the Barrio project by Kipsta is the first step into the world of blockchain and NFTs. (…) We hope this collaboration with Séan Garnier for these NFTs will lead to many more and we can not wait for the public to adopt this new pair. [de baskets]. »
Valentin Auvinet, Decathlon NFT Manager
Being beautiful in web3 has a price!
Also, all of these collections that have been born in recent weeks are arousing interest. From Bored Ape Yatch to The Sandbox, some NFTs are worth their weight in gold! And just this week, it was owls that took the light. Moonbirds is an NFT collection of 10,000 avatars of nocturnal birds. Moonbirds was launched on April 16, 2022 by Proof, a startup founded by venture capitalist Kevin Rose, and rose with record sales.
In fact, Moonbird # 2642 was sold for 350 ETH, or more than a million dollars, on Opensea’s NFT marketplace, the NFT sales platform. The proud owner of this green owl is none other than The Sandbox, a blockchain gaming company and subsidiary of Animoca Brands.
NFTs to raise awareness
In addition to appearance, NFTs allow significant freedom of speech. They actually benefit from the absence of intermediaries and decentralization. Also original, artistic, political and sometimes provocative initiatives populate blockchain.
For example, the digital creative agency Georgia-based Leaveingstone sells kit Russia, area by area, in the form of NFT. 5% of NFT sales will help rebuild Ukraine. 2,443 Russian regions are for sale during the first phase of their “Russia for Sale” initiative. The second phase of the project will offer the purchase of NFTs of Russian monuments.
Shiba, Metaverset’s watchdog
However, this freedom in the metaverse has its limits. We were able to observe them in very young shiba metavers. Created on February 8, 2022, the dog’s virtual universe has earned approximately $ 20 million ether (ETH) in the first two stages of the sale for its own reasons. On April 12, 36,000 of Shiba Inus’ 100,000 virtual lots were put up for sale.
Some owners then felt free in the furry crypto-metavers. Especially one of those who drew a swastika. The developers’ decision did not wait. By using the symbol of the Third Reich, this person with more than dubious taste has been blacklisted, blacklisted. This example demonstrates the need for new regulation, education, and behaviors adapted to the social space of the metaverse to avoid these abuses.
“We will not tolerate the use of hate speech, intolerance or bigotry (…) at the discretion of the Community Moderation Team. Any account or person attempting to harm others is also not permitted.”
Community Moderation Team – Source: Twitter.
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From reflection to mirage: to educate oneself in relation to risks
A school for crypto-investors in the meta-verse
Raising public awareness, making them suspicious and concerned about their digital security and learning is not an easy task. Cryptocurrencies, meta-verses and NFTs attract beginners who are sometimes still too naive.
Fidelity brokerage firm binds its Bitcoin investment to create a school in the metaverse. In fact, the company, which manages $ 11.3 trillion in assets, now wants to expand. However, the need to educate the company’s young customers about crypto investments is essential for Fidelity. Fidelity Stack, a virtual school in Decentraland, will then become a real blockchain investment learning center.
“Fidelity Stack, built in Decentraland, has a multi-level design complete with a roof lobby, dance floor and sky garden that users can explore on foot – or even teleport.”
Announcement of Fidelity Stack
Metaverset and the net3: playgrounds
The game is currently one of the best ways to convert new users. From the lure of winning with games to earn or moving to earning games, the argument about income generated by playing has seduced more than one.
Louis Vuitton chose this strategy. The luxury brand thus combines many entertaining themes. These themes make it possible to offer their members their first experiences in web3. Playful and instructive, Louis Vuitton’s approach is performed gently via a decentralized game. Players learn the brand’s history and evolve from world to world accompanied by avatar Viviane. As a reward, free NFTs are distributed on the Ethereum blockchain.
Currently, Louis Vuitton holds control of its environment. By making NFTs for free, one actually avoids having to put prices on these digital goods limited to use in the game. Available on Android and Apple and with two million downloadsrecent updates have added additional levels where players must restore 16 pages of a script, biography of the brand’s founder.
Also NFTs in the future will tell a lot about us. Fashionable avatar, signs of belonging to a community, non-fungible objects are the ideal tool to interest a wider audience. Many beginners are interested in cryptocurrencies through NFT games (Challenge the Kingdoms or even more recently Step N are examples). A real springboard for DeFi, players then try beyondpurchase of cryptocurrency to decentralized financial services.
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