DNA In recent weeks again NFT and the meta-verse has made the ink flow … Cinema, sports, music, art and even politics … no sector resists. By extension, the blockchain gaming sector play to earn (play to win) is also of interest. Some are certainly still skeptical, but others are passionately embarking on these so-called web3.
It is therefore clear that NFTs are gradually becoming a new way of entertaining us. From this new way of looking at entertainment follows an increasingly important involvement of the Web 2 giants of the meta-verse. But in this race, let us not forget the origins of all these technological innovations. Let us not lose the essential point that attracts all these big companies: decentralization, that is, the absence of any middleman.
NFT and metaverse: the stars of the moment in France …
The proof over the last two weeks has been the diversity of news related to the middle ofEntertainment and the large entertainment industry.
In France, the municipality of Cannes is primarily announcing one metaverse to its festival accompanied by the NFT of monuments and places in the city. Still in the land of the baguette, during NFT Day 2022, in Paris, Patrick Partouche, President of Partouche Casinos, message open to metaverse. In fact, the 39 companies in the group will now accept cryptocurrencies. The gaming company even goes a step further and releases a collection of NFTs called the Joker Club.
“This project is the first in a long line to come, new initiatives will follow each other to sustainably support the subsidiary in the ecosystem and create tomorrow’s entertainment. »
… Red carpet stars in the United States
On the other side of the Atlantic, NFT and metaverse have become part of showbusiness. Sstars of the night at the Grammy Awardsthey even go so far as to make their own movies!
In fact, Coinbase is planning to list 50 new cryptocurrencies on their exchange, declares to do in the cinema and launch Degen trilogy ; a trilogy with the Bored Ape Yatch NFTs.
“There is definitely something going on. We create a three-part interactive movie with BAYCs and their ApeCoin. Come and build it with us! »
NFT’s crazy video game
The entertainment industry is not the only one chasing NFTs. SEGA this week confirmed to participate in the race with a new web3 project: the Good game. In this project, it will be a matter of developing a metaverse and NFTs for the famous blue hedgehog Sonic. The goal of the franchise is to connect multiple games with each other. The meta-verse then becomes a logical development for SEGA. The Super Game initiative is expected to be rolled out over the next five years. Thus, SEGA anticipates the development of a new line of games across platforms.
“It’s a natural extension of the gaming of the future, which will expand to involve new areas such as cloud gaming and NFTs. We are also developing the Super Game, where different games can be connected to each other. »
Masayoshi Kikuchi, producer at Sega
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The new financial needs of web giants 2
What if NFT and metaverse had become needed, a kind of new product that the Web 2 giants can no longer ignore? The outgoing CEO of Warner Media, Jason Kilar, agrees. According to him, Hollywood will be future blockchain star. Web3 technologies would then be the way to transform the entertainment industry that stems a bit.
NFTs and metavers would then offer new forms of revenue, financing and investment. Like the advent of the DVD and all the technologies that came with it, we can imagine that blockchain technology will accompany new innovations and therefore new investments.
“ I think it’s going to be a potential wave coming to Hollywood, just like the DVD wave came to Hollywood in the ’90s. “
Jason Kilar, outgoing CEO of Warner AMedia
Mastercard also confirms this trend, that of an obvious metaverse. It is then up to the company to make its mark on the metaverse. For this, the payment card company has made 15 trademark applications regarding use cases in the meta version. The goal? Dominates online transaction processing3. A new playground for payment giants, the meta-verse continues to attract tirelessly, just like NFTs.
From now on, it will be necessary to calculate the metaverse
This need to innovate, to count on NFTs and metaverse Sony and Lego have understood this well. They decide to inject $ 2 billion in Epic Games development studio and distributor of video games. In this round, Sony and Kirkbi (the company behind Lego) each invest 1 billion. They also state in a press release that this investment is important to set foot in the metaverse they are developing:
“As the meta-verse evolves, it transforms the way people meet, play, work, learn and interact in a virtual 3D world. LEGO Group and Epic Games will combine their vast experience to ensure that this next iteration of the Internet is designed from the ground up with the well-being of children in mind. ”
The metaverse will then be a space to protect children’s rights, their privacy and teach them to control the digital experience.
“We announce $ 2 billion in funding with Sony and KIRKBI to build the future of digital entertainment)”
Tweet from Epic Games
Some are already convinced and won by NFTs
However, some are no longer in their first attempt at Web 3. This is the case with Adidas, which has cracked for NFTs since the year 2021. With a three-striped collection with Bored Ape Yacht Clubin recent days the sports brand renew more and advertise aims to create multi-chain avatars in collaboration with the company Ready Player Me.
These are avatars that you can use from one blockchain to another. The seemingly banal news implies that it will be possible to use a simple identity digital for multiple channels. The creation of avatars would then be based on the personality of the user. Generated by artificial intelligence, these avatars will naturally wear three-stripe sneakers.
“This is the first brand partnership to push the boundaries of the platform – and provide generative avatar interoperability with over 1,500 different metaverse apps and games.”
Ready to play me
This collaboration therefore confirms that in addition to the fashion effect, what interests Adidas is the interoperability of the chains, which allows dizzying freedom in the metaverse, and thus does not forget what makes the nervous system any approach to blockchain: decentralization.
NFT and gaming: the blockchain, the playground par excellence
By decentralization we mean the concept of decentralized financing. More generally, a decentralized communication and exchange system. This therefore involves the absence of intermediaries and the establishment of a peer-to-peer system (peer 2 peer), a symbol of a direct trading system.
It is this blockchain-specific decentralization that convinced Ubisoft in 2019 to invest in the web3 sector. In fact, after releasing his Raving Rabbids in the meta version of The Sandbox, the video game giant is making a new seed round for blockchain games of $ 60 million to strengthen its weight in the ecosystem. He will be the main investor in White Star’s new Digital Asset Fund.
Video games, blockchain and decentralization then seem to be a super combo confirmed by Animoca Brands, which continues to weave its web and acquires Eden Gamesvideo game developers to whom we owe games like: Need for Speed: Porsche Unleashed, F1 Mobile Racing, Mobile Racing, Gear.Club and Test Drive.
Decentralization allows another contact, another link with the user that interacts directly with the game. The use of NFTs in the game, in Gameand of course another system that convinces video games to go to the other side of the web.
Decentralization, blockchains DNA
Decentralization is therefore the nervous system in NFTs. It allows direct communication and exchanges. Also, NFTs, the metaverse and decentralized financing allow us all to exchange or donate NFTs or even in cryptocurrencies without an intermediary.
For example, the crypto community has shown great support for the Ukrainian people. Bed 4 Ukraine has again gathered digital artists this week to raise funds in support of the Ukrainian army and civilians. 10,000 NFTs were donated to help the people of Ukraine. In fact, the donations of these Solidarity NFT will be donated to the humanitarian association Get back alive. An alternative method that makes it possible to be as effective as a government thanks to donations, decentralization makes it possible to act.
“Pray4Ukraine’s mission is to show that everyone can help end this war and save countless lives in Ukraine. Digital art and NFTs offer the crypto community an alternative method of participating in a strong global solidarity movement. »
Statement from the Pay4Ukraine team
The trend has therefore been confirmed this week, and despite a phenomenon that is becoming popular, monopolized by the entertainment and popcorn industry, some do not forget the very DNA of NFTs and the meta-verse, the symbol of an expression simultaneously released from an absence of censorship and exchanges from point A to point B without intermediaries thanks to decentralization. It remains to be seen how the entertainment industry will use this valuable innovation.
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