crises create new opportunities, the Community

By creating new expectations and new needs, crises open up opportunities for daring entrepreneurs. They encourage innovation and accelerate the development of agile start-ups.

Philippe Deljurie confirms it: ideas for creating boxes, currently he has about ten! His ideas, this entrepreneur, co-founder of Meteojob and experienced business angel, says he draws them “in relation to the errors in the current context”, characterized by the health crisis and the limitations of physical distancing. If he were to launch a start-up today, it might be “digitize short circuits”.

After a period of amazement, as frozen in most corporate projects, the time will come to come up with new ideas. The health and economic crises are certainly synonymous with many constraints, but so are they new needs arise. They open up a period of opportunity, innovation and conquest of new markets.

Sniff out opportunities

“Entrepreneurs will succeed in finding niches or developing their activity towards what they did not dare to do before”, confirms Sophie Jalabert. However, the general delegate of the support network for the creation and development of BGE companies does not want to “Selling dreams”. The future will not be bright for everyone : it expects 30% bankruptcy among French entrepreneurs due to the economic downturn.

Others will be able to smell the air of time … “Some will be able to transform the way they produce their services and take market share where they had none”, supports Bénédicte Sanson. The general delegate of the Mentors Association for Young Entrepreneurs Moovjee quotes the example of the young shot Edusignwhich offers a digital timesheet signing service to training organizations. “She is a hit. The current context has accelerated its fame and visibility.”

Actors in business creation support the ecosystem cite several sectors of opportunity due to the crisis: connected health, video conferencing, last-mile logistics, quality food, short circuits or even cybersecurity …
“And if it works today, in a maximum stress field, it will be much easier after”assures Philippe Deljurie.

The entrepreneur knows what he’s talking about! In 2007, he co-founded the job search site Meteojob. In the second half of the year after, the recruitment market collapsed. Meteojob then decided to diversify by selling its technology, that is, its platform, in addition to its service. Choice “very pragmatic”remembers Philippe Deljurie.

Thrifty to rethink his business model

The current crisis is affecting another start-up, Time2Scale, which he helped create in 2017, as an investor. Initially, the company makes recruiters available to small businesses that have difficulty hiring, on a timeshare basis. The crisis caused Time2Scale “catches the faint signals about their prospects for imagining new offers”, explains, for advice, Philippe Deljurie. This is how the start-up now offers to raise the competencies of employees who are responsible for recruitment.

Philippe Deljurie considers these experiences as opportunities to create a good ” state of mind “ entrepreneur. For him, times of crisis make it possible to assimilate reflexes by giving back “smart, economical and economical”for example, spending less money on attracting a customer.

The crisis period can finally be used by entrepreneurs to network, build customer loyalty through communicationor according to Sophie Jalabert, “reconsider their business model and sales strategy”. Two things they do not have “sometimes not time, or not wanting to do in normal times”.

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