complete file on Amazon’s B2B platform

Amazon has a B2B (Business to Business) branch called Amazon Business, one of the fastest growing B2B platforms in the world. The latter offers the same hassle-free service as its consumer branch with additional features tailored to the needs of the business.

To give a sales team access to hundreds of millions of products on the Amazon Marketplace, an Amazon Business account must be created. In fact, this platform allows you to set spending limits, monitor purchases, access discounts on purchases of multiple devices, obtain deliveries via pallets. This article explains everything you need to know to get ahead of the competition and sell B2B through Amazon Business.

Amazon Business: overview

Amazon Business is one B2B version of Amazon’s consumer business. That is, instead of a company selling to the public, it presents itself as a marketplace for companies of all sizes. In fact, this space provides access to “hundreds of millions” of commercial products from “hundreds of thousands” of professional sellers. Amazon Business was launched in the spring of 2015. In 2018, Amazon said it already generated $ 10 billion in sales on an annual basis.

Membership of this service is free. In addition, it offers a set of unique features that can meet the needs of organizations, entrepreneurs and startups. These features include multi-user accounts and volume discounts, among others.

Amazon Business also has onee Business Prime membership which for an annual cost unlocks additional benefits for subscribers. This works in the same way that regular Amazon users have Amazon Prime.

Companies that use Amazon Business

Amazon Business has different types of customers in its ranks, including:

  • 80% of the top 100 educational organizations in the process of enrolling;
  • 55 of Fortune 100 companies;
  • More than half of the 100 largest hospital systems;
  • More than 40% of the 100 most populous municipalities.

In addition, Amazon Business is now available to companies registered in the following countries:

  • America
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Japan
  • India.

Amazon Business: Key Features

Prices reserved for companies

Amazon Business allows you to take advantage of discounts on more than five million products. Including quantity discount when buying more units.

Products for companies only

Amazon Business delivers specific products to businesses, whether:

  • computers,
  • concierge services,
  • office supplies,
  • restaurant supplies,
  • health care or hotels.

Supplier accreditation

Amazon Business allows you to search and make agreements with professional salespeople with specific characteristics (small businesses, women, minorities, etc.).

Multi-user accounts

Once a free Amazon Business account is created, it becomes possible to connect an entire team. Purchasing groups can thus be set up according to the company’s structure.

Approval process

With this feature, Amazon Business not only makes it possible to manage corporate purchases, but also to get a better overview of how the funds are used.

Purchase of cards

Procurement card is one means of payment which can be shared by a few users or by the entire team. In addition, it is possible to obtain Amazon Corporate credit, with the option to pay by purchase order.

Integrate purchasing systems

Customers are interested in Amazon as an option. Amazon Business is catalog-enabled on over 90 systems.

Business Prime

This formula offers one free same day deliveryin one or two days for eligible goods and other benefits.

Consolidated deliveries

If an order qualifies for combined shipping, one of Amazon’s shipping companies will deliver on a pallet to the receiving dock.

Reports and Analytics

Thanks to convenient graphs, the user can track and control his expenses.

Tax-free purchases

Amazon Business simplifies VAT and credit control with its automatic VAT invoicing and display of VAT-free prices.

Amazon Business: how to connect to this platform?

To become a member of Amazon Business, you must go to Then click the “Create a Free Amazon Business Account” button. To do this, enter an email address, a username and a password.

In addition, Amazon requests business information to facilitate verification. Here are some of the necessary documents:

  • The federal tax ID number
  • A valid credit card
  • A commercial license
  • A phonenumber
  • bank account number
  • An electricity bill.

Amazon will then confirm for up to 24 hours. Note that for any Amazon Business listing with an email address already associated with a standard Amazon account, you will be prompted to upgrade this account.

FBA or FBM: which model should you choose?

That logistics management Shipping is one of the first important decisions to make in doing business on Amazon Business. There are two basic methods, namely the Fulfillment by Amazon (FBA) and the Fulfillment by Merchant (FBM) model.

FBA – Fulfillment of Amazon

With this method, Amazon does most of the work. The company stores, packages and ships products and also takes care of customer service.

However, FBA sellers need to send the inventory to Amazon, which takes care of the rest. The FBA opportunity costs significantly more than the FBM optionwith a monthly subscription of 35.66 euros.

FBM – Fulfillment of grocery store

This method of selling on Amazon allows the customer to take full control of their order. With FBM, the seller stores, packages and ships their inventory.

This option is especially popular with sellers as they have full control over how goods were packed and shipped. FBM salespeople pay fixed fee of 0.88 euros for each sales transaction.

Amazon Business: How Does It Work?

Amazon Business does not have windshield available from a browser URL. As mentioned earlier, one has to create a free account and then log in to see Amazon Business and all the items available there. The process of getting started is very simple as Amazon Business looks and works almost in the same way as the classic Amazon page.

Account and activity settings

To access the free Amazon Business account, simply click on the button that represents the user’s name. This action gives access to a drop-down menu with account settings. Note that Amazon Business users have additional options, in particular:

  • company settings, including adding members, configuring approval flows, managing payment options, and entering tax-exempt information.
  • business analysis includes viewing reports, invoices and item details
  • the ability to manage vendors, the latter making it possible to search for and store preferred vendors.

Browse and buy

Once logged in to your Amazon Business account, the familiar Amazon search bar will appear at the top. To find a particular article, simply enter a keyword or product number. When you try to search for an item, such as a printer, it is also possible to filter the results on the left, as on classic Amazon. However, since this is Amazon Business, items can also be filtered based on Business Prime qualification, vendor type, and vendor certification.


The Amazon Business checkout process is almost identical to the normal Amazon checkout process. Simply add an item to the shopping cart, choose whether it is a recurring delivery. Then go to the shopping cart to confirm the shipping information, payment method and place the order.

To review the order after placing it, simply go to the account settings. Then click directly on the menu item Orders or select Business Analysis. This option allows you to get one detailed information report regarding the shipment, the product and the seller.

Amazon Business Prime: what is it?

Business Prime is one paid membership program for Amazon Business customers who want free shipping on over 100 million items, plus other benefits. It enhances the shopping experience with the ability to analyze consumption patterns and create policy rules that guide employees to approved products. There is also a 30-day free trial.

Business Prime Features

Business Prime includes:

  • Fast delivery times: same day, one- and two-day shipping and consolidated shipping options.
  • Access to exclusive day one offer.
  • Detailed analysis of consumption trends to help plan and grow market shares.
  • Extended terms for payment by invoice (extended payment terms of 45 or 60 days).
  • Guided purchases (it is possible to mark certain suppliers and products as favorites).
  • Amazon Business American Express Card (credit card with no annual fee).

When it comes to payments and credit checks, there is another completely free option for account holders. The new payment method “Pay by invoice” delivers billing invoices for orders. The company then has access to terms such as Net30, which gives them more time to pay their invoices (30 days after the invoice date for Net30).

Amazon Business: its significance

Develop B2B activities and increase market share

Wholesale trade is an obvious way to increase revenue. Amazon Business provides access to a huge platform to practice wholesale to other companies.

Thanks to the resulting huge amount of traffic, the company benefitsgreater visibility for its commercial offerings. Setting up this type of sales profile can take years. But with the potential number of buyers visiting Amazon Business, it is possible to instantly connect with the constant flow of customers on the platform.

Cash flow

All sales come with payments, but one of the main issues for all businesses, regardless of size, is the cash flow. With Amazon Business, the credit check feature eliminates wasted time searching for invoices or waiting to be paid.

Amazon Business makes the payment immediately. This eliminates the need to chase customers for payments, see reminders and generate unwanted extra paperwork and emails.

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