Business and Courage: Are Entrepreneurs Contemporary Heroes ?, Personal Efficiency

In the collective imagination, the entrepreneur is often regarded as a heroic figure: creator of activity, of economic value to himself and his ecosystem, propellant of innovation… The entrepreneur then appears as a lonely creature, driven by an unshakable passion, capable of carrying out his ideas. The risk appetite associated with entrepreneurship reinforces this vision: heavy responsibility rest on his shoulders: the success of the project, its development, the sustainability of the jobs he or she creates. And of all the qualities we recognize in entrepreneurs, it is against one of those that tops the list.

Entrepreneur Axel Dreyfus clearly remembers one of the moments when he had to overcome his fears and gather all his courage: ” I found myself in a situation of failure, which was the first in my life. I needed the courage to come back and be able to get up. » It was in 2013 that the entrepreneur closed Axalot, the company he had set up six years earlier. After crossing the desert, Axel Dreyfus returned by founding Finamatic in 2015, a company that since our registration has also been put into forced liquidation.

The shock of a trial is one thing, but repeatedly making decisions for its future and its employees is another. ” The moment when I had to change my strategy was a very difficult moment, confirms Sally Bennacer, entrepreneur for eighteen years, founder of Art and Blind, which employs 4 people. The risk is greater because I have a team with me. Psychologically, it’s harder. »

Courage is without possible failure

Daily courage is one of the themes the philosopher addresses Paul Nizan. For him, the purpose of courage is not to aim for honor and to be noticed by an exceptional and grand gesture. It refers to a daily and constant action, without interruptions, where everyone acts on their own scale. “ I feel like I have more courage today in every single little daily decision than when I launched Ma P’tite Culotte because I know what impact my decisions will have on my employees or my partners. », Approves Charline Goutal, founder of the original lingerie brand Ma P’tite Culotte at the age of twenty-five.

For the philosopher Hannah Arendt, the fact of acting in the world, of having the audacity to reveal oneself, is an act of courage in itself. The courage to start makes us already brave. An idea close to the contemporary philosopher Cynthia Fleury *: Courage is without possible failure, because what counts against courage is not the result, but the action. Against rehabilitates all possible failures. »

For those who undertake and strive through their actions to change their world, and why not the world, it is then a matter of reconsider the very concept of failure and relative it. “No matter what happens, this experience will have been a huge source of learning. Even in case of failure, I will use these skills, this network in another project. I am here to win, but I will only succeed, if I’m not afraid of losing. “ supports Benjamin Gaignault, founder in 2014 of Ornikar, a 100% digital driving school.

The basic virtue

Among the classical philosophers, and especially among Aristotlecourage appears as a fundamental virtue, a moral quality at the bottom of all the others. Without courage, there is no caution, no wisdom. Which suits entrepreneurs who are generally neither daredevils nor gamblers, but rather cautious creatures whose mission is to minimize risk.

With all these nuances brought by philosophy and the entrepreneurs themselves, courage therefore emerges as a driving force. ” For me, there is courage, work but above all curiosity, this thirst for exploring new territories. Being curious is really my engine to take on », Shades Axel Dreyfus. Without being the absolute driving force of the entrepreneur, it would rather be the link between all the other qualities.

Phil’Up, the podcast that combines business and philosophy

Around the philosopher Marianne Mercier, four entrepreneurs are debating against: Charline Goutal, founder of the original lingerie brand Ma P’tite Culotte at the age of 25; Sally Bennacer, the creator in 2000 of a company that specializes in the sale of art and blinds and in 2002 wins the Talent des Cités competition, which rewards entrepreneurs from working-class neighborhoods; Benjamin Gaignault, founder in 2014 of Ornikar, a 100% digital driving school; Axel Dreyfus, serial web entrepreneur.

Leave a Comment