While business creation is increasingly successful and opportunities are present everywhere, many creators are asking themselves the question of whether they were created to create their own business and whether the business they want to start is appropriate with their profile. Two big questions arise: what is the reason I am pushing myself to create a business, and will my idea succeed in developing and becoming sustainable?
A deeply rooted desire among the French
Business creation is an area that now interests a good portion of the French population. It is clear that it is no longer reserved for an elite, but affects both experienced business people and people who want to get out of an insecure work situation. It is clear that the desire to create a business is still present despite the health crisis.
It must be said that with the advent of the internet, new technologies that surround us in our privacy as well as in our professional lives and the laws in favor of entrepreneurship, the possibilities are flourishing. Everything is subject to company creation. The least need, the least necessity today can be an opportunity to develop a business that is synonymous with success and success. Therefore, the idea of creating a business is still, much more than ever, current. But questions arise before starting.
Identify your personal characteristics
The first question you need to ask yourself is a question that pertains to your desires and your personal qualities. There is no point in starting a business if you do it for the wrong reasons or if you do not have the qualities needed for your project to succeed.
It is important to understand who you really are, what you really want, and to perform introspective work. To do this, you can start by taking stock of your motivations that drive you to create your business. This motivation can be quickly eroded, it is better to identify the field that suits you, so if you are attracted to sustainable development and ecology, there is no point in turning your project towards heavy industry. So take the time to find out what you like and what you do not like.
Then the time will come to take stock of your own qualities and abilities. Some personalities do not do well with entrepreneurship, especially if you are risk-averse, for example. The risk of not being able to start your business is there, you know that, so you will have a hard time bearing the dangers, if that is the case. If entrepreneurship is an extremely formative test, failure is easy.
Here are already some qualities needed to create a business: stubbornness (because it will not always be easy), perseverance (because it takes time before starting), sense of responsibility (because you want to be the boss) or again hardworking (you are bound to have a lot of work at least the first years of the business).
In terms of skills, most can be developed throughout your career, although you need to make sure that certain skills are present from the launch and in the founding team in order to deliver your product / service. So if you want to create a business based on e-commerce, it is highly recommended to have a web developer in your team.
Your idea corresponds to your preferred sector
Second, it is essential to take all the time necessary to set up your ideas, identify them as accurately as possible, and imagine how you can implement them. Some are particularly creative and have identified needs that need to be met without actually having clear ideas in mind. The first reflex is left to try to formalize it broadly and see in which sectors they can be used.
Once you’ve done this quick job, your main goal should be to find an idea that suits you and that fits into an industry you do not hate. Given the number of hours you want to work in the company, the sector as much as the idea should please you so that you can flourish. This perspective on you and your ideas is therefore one of the first things that must be put in place to start this process in the best possible way. The success of your entrepreneurial project depends on upstream preparation, which should be as solid as possible. The earlier you prepare your project, the more time you can spend thinking about your ideas, your projects and your desires, the more you increase the chances of success.