Accenture wants to prepare companies for the “metaverse revolution”

Accenture relies heavily on the emergence of the “meta-verse”, a concept that is still vague but which the consulting giant places in the continuity of the digital transformation, as companies and the economy in general have experienced it for decades. It is therefore not surprising that it is the core of its annual “Tech Vision” report, which combines the expertise of Accenture Research and Accenture Labs and is based, among other things, on a survey of 4,600 senior executives and 25,000 consumers in 35 countries and 25 industries. .

In short, Accenture perceives the emergence of the meta-verse as a major upheaval that is coming, of the same magnitude as the emergence of the Internet in the 90s. And if it is still very early, and its impact will not necessarily be felt before years, technological bricks that are to form the basis are already there. These are technologies that we already know, such as digital twins, virtual and augmented reality, blockchain, 5G or the Internet of Things.

A new device focused on the “metaverse continuum” …
Accenture brings them together in a single “metaverst continuum” that he says will end with a profound change in the way companies operate. A proof that it takes the subject seriously, a new dedicated device has been created, called the Accenture Metaverse Continuum Business Group. “We want to have dedicated metaverse capabilities, with specialists focusing only on that,” explains to L’Usine Digital Christophe Jeantet, CEO of Accenture Technology France. The structure is currently being created at a global level, but will eventually be replicated at European and national level.

This “Metaverse Continuum” division is modeled on the ten or so Accenture devices dedicated to specific platforms (AWS, Microsoft, SAP, Oracle, ServiceNow, etc.), but is unique due to the transversal nature of the metaverse and therefore the specialties it involves. “It started with our strategy consultants, but it also involves Accenture Interactive, Accenture Technology and Accenture Operations.continues Christophe Jeantet. We are fortunate to already have the competencies for the technologies that serve as the basis for the meta-verse, from real-time 3D to blockchain and cybersecurity. “

The consulting firm will also engage in targeted acquisitions to accelerate on technologies or platforms that it may be lacking. “We completed the acquisition of the German company Umlaut, a specialist in digital twins, on March 1”, gives as an example Christophe Jeantet. Others will follow, always focusing on talent. In October 2021, Julie Sweet, CEO of Accenture, revealed that her company had employed more than 125,000 people in 12 months, and that in order to better accommodate them, it had equipped itself with 60,000 Meta Quest 2 virtual reality headsets. collaboration room called “Nth floor”.

… In response to customer demand
A practical application that makes it possible to better answer the partners’ questions. “We have had many inquiries from our customers who are rightly curious about this new paradigm.emphasizes Christophe Jeantet. Obviously, we are only in the beginning, we do not have the answer to everything. But we do a lot of proof-of-concept and demonstrations so they can have real-world examples of the potential of these technologies. “ It could be, for example, that one projects oneself in an immersive way into the digital twin of an industrial production line.

Accenture also evokes Nike’s or Gucci’s experiments with the sale of virtual goods and emphasizes the emergence of a category of companies, called “leapfroggers”, which have quickly adopted new technologies to adapt to the pandemic, and as a result report four to five times better than their competitors in 2021. This is the message of this study: As was the case for e-commerce, the next phase of digital transformation will erode certain competitive advantages and open up opportunities for companies that are nimble enough to get ahead of their rivals.

Julien Bergounhoux


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