Artificial intelligence: this is a subject that raises concerns and causes a lot of ink to flow. How can companies use it to improve their management system and their revenue?
For the third year in a row, the think tank Impact AI, supported by IFOP, publishes the results of its study of the notoriety and image of artificial intelligence (AI) among the French. This study highlights the ubiquitous presence of artificial intelligence, as 91% of French people have already heard of it. 1 in 2 French people even say they know what it is exactly. But only 27% of them say they use AI-based products or services in their personal lives. In the context of professional life, this figure drops to 16%.
For the French, AI is a blurry and sometimes threatening image
These figures are significant for the difference between the French perception of artificial intelligence and the reality of their use. More than two-thirds of French people say they are poorly informed about the opportunities AI offers, especially in the healthcare sector (66%), the environment (69%) and education (70%). Yet 76% of them are aware that AI will be present constantly in the future, and 2 out of 3 employees would like to be more aware of the consequences and uses of AI in the workplace, aware of the problems. 44% of French people believe that artificial intelligence has quite positive consequences for work effort, 42% on the development of skills and 40% on job satisfaction. On the other hand, 42% of them believe that artificial intelligence will have rather negative consequences for the sustainability of their jobs, which gradually tend to fade.
The health crisis has changed the situation
Since the onset of the health crisis, 21% of French people have a better perception of AI. 47% believe that it is becoming more important in the field of health and 43% in relation to the organization of work. 73% of French people say that the development of trusted AI is an important, even significant, issue. They also have 64% (+6 points compared to 2019) to already trust him.
According to Agnès Van de Walle, President of the Impact AI Team and Director of Partners and Start-ups Microsoft France. “While the health crisis has accelerated digital use, this new edition of the Impact AI barometer shows that it has also helped change French people’s perceptions of artificial intelligence. Whether in their professional or private sphere, the majority of French people now view AI as a path to progress if its applications take place within the framework of trust. In this sense, our collective has now for 3 years been engaged in the development of responsible artificial intelligence, which represents a major challenge for the French and society as a whole. ”
Artificial intelligence: what interest in companies?
Smart business, Big data or Artificial Intelligence are all terminologies that denote the use of modern and efficient technologies to process company-specific data. This processing takes place automatically and far exceeds the efficiency and precision achieved by a human brain.
A company produces nearly 2.5 trillion bytes of data every day. This is especially true for companies whose bulk of their work takes place online, such as Yahoo, Google or even Facebook. For these companies, the use of new technologies enables them to establish themselves more solidly in the labor market, which has become increasingly competitive.
Artificial intelligence therefore allows for faster decision-making in all areas: customer service, marketing, management, etc. This entrepreneurial initiative has proven its success with the giants Microsoft, Apple and Amazon.
What is artificial intelligence used for?
Many companies have integrated artificial intelligence at the heart of their organization. This allowed them to:
-better analyze and decipher market requirements
– create innovative products
– propose new services adapted to customers’ needs
-deliver services halfway between the company’s interest and the customer’s needs
-introduce products and services to the market quickly to challenge competition
-Establish close relationships with the client
benefit from a significant interest margin.
This analytical process therefore allows for better management of data related to the company. Let us then mention the example of one of the French leaders in the hotel industry “Accor”. In 2013, the group adapted the RTD software solution (Real Time Decision) to its entrepreneurial strategy. This technique makes it possible to direct the Internet user towards the offers from the group’s pages in real time. As soon as this revolutionary technique was applied, the number of reservations for stays and hotels online exploded. A success that promises even more extraordinary growth in the years to come.
What is the future of artificial intelligence in business?
One thing is for sure, the use of artificial intelligence in a business is far from being a fashion phenomenon. After fundamentally changing work techniques, this process promises a prosperous future. It’s hard to imagine that companies can suddenly do without it given the time and money savings that this technology allows.
Nevertheless, it is obvious that these techniques cannot remain unchanged over time. It is therefore difficult to establish standards specific to artificial intelligence, as its techniques are constantly evolving in parallel with the development of computer programming.
One thing is for sure: all companies that have not chosen these techniques will end up regretting it in a few years. Imagine a TGV competing with a traditional train! From a competitiveness point of view, only the companies that have adopted the innovative technologies that can exist in the market.
Take the example of online chat: Zopim or Twak. A company that uses this type of software can perfectly manage its relationships with customers. Only companies that add to this process the artificial intelligence test called “Turning”, a pre-sales service that advises customers, will really be able to say that they offer effective customer service.
According to the CSA Institute for a study for France inter and liberation, artificial intelligence provides opportunities for everyday life, but 47% of French people believe that artificial intelligence is more of a threat to the protection of privacy 70% and for employment 64% and 48% of the working people believe that their work could eventually be done by a machine, a number rising to 68% among young people. The future will show whether this fear is justified.