Google My Business is an important tool today, especially in 2021. If you have a physical location or multiple businesses, you know what I’m talking about. Google My Business enables you to generate better revenue, provided you have a good local reference. Last time I had the opportunity to talk about google my business websites or tips to get more reviews on your Google My Business listing. Today I want to tell you the 5 new features and tips for 2021 to develop your local visibility and a bonus!
1- Google My Business Messages
The feature is now available on the desktop since the beginning of March 2021.
Previously, the feature was only available to users of the Google My Business app.
You had to activate it from your phone in the hope of getting instant messages from internet users. It is now possible to reply to and send messages from your GMB account on a computer.
This allows you to answer questions from internet users and get them to come and buy from you. From the form you can get a small message window.
2- Covid 19 Google my Business attributes
This is pretty much hidden from your Google My Business listing. It allows you to tell your customers that you respect health standards (wearing mask, respecting barrier movements).
This is quite interesting, because if a customer searches for your business online, the Covid 19 attributes are visible. These characteristics are all the more important for hotel communication during this period.
If you have several sheets, this can quickly become a lot of work, there are solutions so that you can change them on several sheets at once.
3- Questions and answers
This is not really a new feature, but many companies are not aware that people are asking questions about their listings.
Unfortunately, the “Questions and Answers” section of GMB allows malicious Internet users to answer for you if you are not careful.
Google My Business does not send email notifications all the time. You can find all your questions and answers on certain tools such as. LocalRanker and answer them with an official answer. If you have multiple businesses, it’s even more convenient to answer all of your point of sale questions in one place.
4- Get more reviews from your customers
Reviews are the war tendons to become more visible on Google’s search engine.
Reviews allow you to get a better reference (better ranking on search engines) and allow you to differentiate yourself from your competitors.
Imagine a user choosing between a restaurant with 200 reviews or another with only 15 reviews.
The answer seems obvious.
That’s why you regularly, I said regularly, need to gather opinions and respond to them.
5- The post Covid Google My Business
This is a feature that allows business owners to put a message on their profile about the status of their business. This is quite important because you can quickly notify your customers of changes related to your business.
Bonus – Google My Business Crawl Tool
The brand new thing that is not necessarily integrated on GMB is the notification management tool.
It allows you to follow up on the status of your requests and your opinions stated in your file. It’s okay if you have a review that does not meet Google My Business standards.
I remind you that it is impossible to delete a review if it meets Google’s standards, but it is possible to collect more positive reviews to cover the bad reviews.
You can also make face-to-face or SMS requests with the notification booster: